Senior Specialist: Vb Loyalty

1 week ago


Midrand, Gauteng, South Africa Vodafone Full time

Role purpose:


To develop and implement an end to end loyalty program across all Vodacom Business segments to drive decreased churn, longer tenure and higher NPS through building emotional engagement.


Your responsibilities will include:

Design and Manage the Vodacom Business Loyalty Programme
Design VB Loyalty programme aligned to VB key focus areas
Assist with defining systems enhancements in line with key targets.
Drive delivery of system enhancements to support the customer experience strategy.
Enablement of the Programme through various customer channels and internal capabilities
Create functional and operational processes to support the programme
Manage operational activities related to Loyalty Programme
Align with Vodacom Vodabucks Loyalty programme

Business Case Development and Monitoring:
Align with Product, Channel, Finance and Commercial Business to develop Business Cases to support loyalty initiatives

Monitor and report on the Loyalty Programme:
Create and maintain overall Vodacom Business Loyalty programme reporting (include monthly reporting and adhoc repopting)
Report on new reward and loyalty projects and feedback on progress (areas of improvement/successes/ impact on NPS/BMS) to Senior Stakeholders
Reporting and Monitoring of Loyalty initiatives vs Business Case
Manage and Enable Loyalty Campaigns
Engage with stakeholders within Loyalty and CVM teams to enable campaigns
Enable campaign implementation and execution

To manage third party loyalty programs and support the program post launch

Memo writing and logging the projects with Central demand management
Manage third party requirements and provide status updates
Liaise with internal business stakeholders to manage implementation and execution
Conduct end to end integration testing

Technical / Professional qualifications:

3-year Degree / Diploma in Commerce (Marketing / Communication) or related
A minimum of - 8 Years' experience in marketing with sufficient exposure to reward/loyalty programs
Proven experience in the set up and running of end-to-end loyalty programmes including conception, analysis, establishment and execution of these programmes
Project management experience is advantageous
Business Intelligence technology / industry and future trends
Telecoms Industry Knowledge and trends - Mobile Communications

Core competencies, knowledge and experience:

Goal focussed with track record in implementing and leading loyalty initiatives across an organisation
Ability to align teams across the business without necessarily having direct management control
Capable of working in a complex organisation and able to build strong relationships and credibility with multiple levels internally and externally
Solid knowledge of loyalty system principles & processes
Proven track record of reward program design and implementation

Closing date for Applications
:17 May 2023
The base location for this role is,
Vodacom Campus, Midrand.
The Company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organisational culture that recognises, appreciates and values diversity & inclusion.

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