Orthodontics Practice Implementation Manager

2 weeks ago

Somerset West, Western Cape, South Africa Straumann Group Full time

_Orthodontics Practice Implementation Manager_

About Straumann


The Straumann Group unites global reach, experience and innovation with passion and a commitment for uncompromising quality, making enhanced dental healthcare available and accessible to customers and patients around the globe.

The group unites global and international brands that stand for excellence, innovation, and quality, including Straumann, Neodent, Anthogyr, Medentika, ClearCorrect, Dental Wings and other fully
- or partly owned companies and partners.


In 2017 Straumann entered the highly attractive market for Clear Aligner to support its strategy as becoming the leading provider for esthetic dentistry solutions.

To achieve this step, the Straumann Group acquired the US-based company ClearCorrect.

With determination, ClearCorrect grew into a viable player in the clear aligner space, which attracted the attention of many customers globally since 2006.

Acquiring ClearCorrect has provided Straumann with technology and expertise in orthodontics.

People and culture are the Straumann Group's greatest assets; they are the keys to high performance and sustainable success.

We strive for a culture that builds trust and collaboration, fosters diversity, embraces change, promotes agility, learning and innovation, creates opportunities, allows people to make mistakes and encourages them to take both responsibility and ownership.

The fundamental driver of our culture is the player-learner mindset, which we seek to inspire and nurture in every employee.


Summary of position


While Straumann is the market leader in dental implants, we are looking for talents to build a new market segment in Orthodontics across South Africa.

In this endeavor, the Practice Implementation Manager (PI) will drive case submission and sales volume through remote sales and training activities, excellent service, and team collaboration.

The PI, in close collaboration with the Territory Manager (TM) and Clinical Advisor is responsible for driving providers' utilization after first 3 cases submission, maintaining relationships referred by Territory Managers, as well as reaching out to inactive accounts and remote customers.

The position holder is expected to work primarily from the local office/home office and perform at a high level with limited direct supervision.


In this role, you will

  • On boarding ClearCorrect providers to drive case utilization, after the first 3 case submission:
  • The Practice Implementation together with TM, Inside Sales, Customer Care, and Clinical Advisor, will work as a team to support the customer to drive utilization (proactive role) and be the go-to person in managing activated providers, including but not limited to resolving requests and/or issues in using ClearCorrect, advising on patient activation or education activities.
  • Ensure practice readiness. Work together with TM and Clinical advisor to customize and execute the provider's education plan
  • Support TM in preparing ClearCorrect Day (Scan day)
  • Education
  • Walk the provider through the predefined online learning pathway (hand holding)
  • Present the portfolio of courses and webinars to offer additional learning opportunities.
  • Based on the provider's profile, define the learning pathway with additional Education like internal events or 3rd party services: study clubs, events, mentoring etc
  • Promote ClearCorrect services
  • Treatment Success: Work with the clinical advisor to establish clinical preferences for the provider. Ensure follow up to review patient's treatment is in accordance with established protocols and preferences.
  • TPS: offer Treatment Planning services.
  • Other services based on availability (Dental Monitoring etc )
  • Patient activation
  • Initial training to activate existing patients
  • Propose additional services (external learnings)
  • Growth beyond 10 cases
  • Drive utilization beyond 10 cases by offering training and education to treat more complex cases
  • Additional activities, based on need and organization:
  • For small and remote accounts, responsible for activating the providers and manage the sales activity with the support from service team and other colleagues as needed.
  • Deliver sales presentation to customers and prospects remotely.
  • Reach out to providers to update them on new products, materials and updates in order to increase the case volume. Do outbound calls to inform providers about sales offers and actions.
  • Report out account activities through sales funnel (IANOS) in CRM as required, use sales dashboard to keep account visibility high, use Zen desk system and complaint system where necessary. Use DoMo/Business Warehouse reports to follow up on cases and providers.
  • Meet sales targets and other metrics set by manager on weekly, monthly, quarterly, and yearly basis.
  • Be a key team player together with the customer team (TM, PI, Inside Sales, Customer Care, Clinical Advisor) to deliver excellent customer experienc

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