Brand Manager

2 weeks ago

Bellville, Western Cape, South Africa Exceed Human Resource Consultants Full time
External environment

  • Recognises and understands potential business or brand opportunities presented by external environmental trends (economic, social, technological and regulatory).
  • Seeks to obtain information on emerging environmental trends, and takes account of them in marketing proposals and brand plans.
  • Commissions marketing research studies by preparing concise and effective research briefs, and summary reports.
  • Analyse and interpret complex research data (including market data and internal sales data) and interrelationships between them to make appropriate recommendations.
  • Conducts quality reviews on own and competitor products.
  • Effectively analyses products to identify opportunities and problem areas.
  • Ensures the process for capturing consumer feedback on product quality is in place and effectively managed together with other functions in the business.
  • Ensures the development of new advertising material is effectively coordinated and implemented.
  • Ensures Agency briefs are well prepared and demonstrates creative flair in developing advertising solutions.
  • Ensures the Brand plan, and all brand materials produced, are consistent with the brand positioning strategy.
  • Effectively communicates with other stakeholders to ensure thorough understanding of the brand and ensures other functions are informed of brand plans, promotions and research.
  • Ensures key learnings from previous brand campaigns, promotions and activities are well noted, considered and incorporated in future initiatives.

Qualifications:

  • Relevant third level degree of diploma in Marketing or Business Science
  • Computer literacy, excellent knowledge of Microsoft Office programs (Word, Excel, Outlook, Teams, and PowerPoint)
  • Minimum 5 years relevant experience within FMCG environment (preferably food).
  • Minimum of 4 years demonstrated experience in a Brand Manager role.

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