Digital Media Specialist

3 weeks ago


Cape Town, Western Cape, South Africa Staff Unlimited Recruitment Full time
Applications are invited for the above-mentioned position. The position will be based in Western Cape or Gauteng. The individual will report to the Marketing Manager.

PURPOSE OF THE ROLE:

The Digital Media Specialist will orchestrate and optimize strategic paid media campaigns across a diverse range of platforms, including but not limited to Meta, Google Ads, DV360, TikTok, and Spotify.

The DMS will drive brand visibility, engagement, conversions and enhance campaign performance.

Key Performance Areas would include, but are not limited to:

-
Campaign Effectiveness and Efficiency:

Develop and execute end-to-end paid media campaigns that align with brand goals, ensuring consistent messaging and creative resonance.
Enhance brand awareness, engagement, and conversions through well-crafted ad copy,
compelling visuals, and precise targeting.

-
Data-Driven Analysis:

Regularly monitor campaign metrics such as click-through rates, conversion rates, and
return on ad spend (ROAS).
Analyse performance data to identify trends and optimization opportunities, allowing you to
adjust strategies in real time.

-
Budget Management:

Optimize budget allocation across platforms to maximize campaign reach and effectiveness.
Monitor spending to ensure adherence to allocated budgets while achieving optimal results.

-
Ad Performance and Testing:

Implement A/B testing to refine ad copy, visuals, and targeting parameters.
Monitor ad performance, identifying high-performing elements and iteratively improving underperforming ones.

-
Competitor Analysis:

Conduct ongoing analysis of competitor campaigns to identify gaps and opportunities.
Translate findings into actionable insights that give our campaigns a competitive edge.

-
ROI and Conversion Tracking:


Implement robust conversion tracking mechanisms to measure the impact of paid media efforts on sales and other key performance indicators.

Calculate and report on return on investment (ROI) for each campaign.

-
Reporting and Insights:

Prepare comprehensive weekly reports, detailing key metrics, insights, and actionable recommendations. Present findings to stakeholders, using data-driven insights to guide strategic decisions.
-
Innovation and Adaptation:Informed and up to date with the latest digital marketing trends and emerging platforms. Staying ahead of the curve.

-
Key Outputs:

  • Execute and optimize paid media campaigns for brand goals, enhancing awareness and conversions, in line with tactical goals.
  • Monitor metrics, spot trends and adopt strategies for better results.
  • Allocate budgets wisely and ensure spending aligns with targets.
  • Refine ad elements through testing and continuous monitoring.
  • Analyze competitors for actionable advantages in campaigns.
  • Prepare detailed weekly reports and present datadriven insights to stakeholders.
-
Work Experience:

  • Proven record of accomplishment of 35 years in the digital marketing field, with a focus on creating and managing successful paid media campaigns.
  • Demonstrate proficiency in navigating platforms such as Meta, Google Ads, DV360, TikTok, and Spotify.

Skills and competencies:

  • Strong data analysis skills to decipher complex campaign metrics and derive actionable insights.
  • Ability to translate data findings into strategic optimizations.
  • Excellent verbal and written communication skills.
  • Ability to present complex data and insights in a clear, concise, and persuasive manner.
  • Work collaboratively with crossfunctional teams, demonstrating the ability to contribute effectively to a team environment.
-
Qualifications:

  • Grade 1
  • Relevant certifications in digital marketing or related disciplines, highlighting your commitment to staying current in the field and validating your expertise is essential.

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