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Media Strategist

4 months ago

Sandton, South Africa Starcom Full time

Company Description Who we are**:

We are the human experience company

We create experiences people love and actions brands need.


When we combine our deep understanding of people with our unmatched expertise in media, magic happens : experiences get invited in, not filtered out.

Data guides us to opportunity, uncovering what people want and how to reach them. Technology makes personalisation and relevance possible. Creativity makes it magic.

CORE RESPONSIBILITIES
Lead Strategist on client with the support from BUD:

  • Drive annual and/or campaign strategy briefing process overseeing the internal process (including creative agency involvement) to client presentation and final revert.
  • Manage the ongoing strategy process throughout the year including meetings, outputs & delivery.
  • Continually raise the strategic standard/levels ensuring constant evolution and innovation
  • Provide ROI opportunities for clients' e.g. modeling, integration of strategy & implementation learnings.
  • Drive integration between traditional and digital media.
  • Work to build unique targeting insights that drive strategic direction
  • Ensuring regular media update presentations to client e.g. trends, landscapes, hot topics etc.

Relationship management:

  • Manage relationship with clients
  • Manage relationship with creative agencies ensuring collaborative team work with input from both business planning & invention.

JOB FUNCTIONS

  • Manage and produce quality work in in line with:
  • Agency processes.
  • Global tools and processes.
  • Produce clear, innovative media strategies
  • Deliver solid implementation planning briefs to the media planning team.
  • Oversee implementation team.
  • Drive annual media processes (e.g. deals, thresholds, sufficiencies, CPP/AR, inflation, benchmarking, post campaigns, etc.) and the tracking thereof ensuring the strategy is accurately & timeously translated into implementation & buying.
  • Assist with media negotiations if necessary.
  • Ensure flow plans accurately reflect the strategy.
  • Work collaboratively with partner agencies.
  • Assist with adhoc clients / work where necessary.
  • KPIs:
  • Revenue Growth:
  • Revenue growth targets
  • Supply accurate budget figures quarterly.
  • Key client satisfaction: Improve client relationship scores.
  • Strategy
  • Collaboration with creative agencies and other agency partners.
  • Innovation
  • Digital
  • Reporting (with insights)
  • Training
  • Effective representation of

Publicis Media:
Keep abreast of international and local trends, across all agency disciplines and practices.

  • Biannual thoughtleadership/opinion piece either written or delivered in a presentation.
  • New Business: Assist with new business pitches.
  • Awards: Work with team to enter a minimum of two awards annually, that warrant winning.
  • Set and track spend objectives for across various media platforms.
  • Make sure that we are spending and tracking against our commitments.

PROFESSIONAL ATTRIBUTES
Energetic, self-starting, can-do, good track record of building solid client relationships. Team player. Instills confidence. Well presented. Progressive, forward thinking. Adaptable. Technology savvy. Champion ideas that push self and others outside their comfort zones.

ADDITIONAL REQUIREMENTS:
Participate in training and development courses provided to ensure skill level is evolving with the industry.

Undertake digital certifications as required by PM.

Accurate daily timesheet completion.

Qualifications

SKILLS AND EXPERIENCE

  • Strategist with a minimum of 810 years ATL media experience, with a solid understanding of digital media (must be able to copresent a strategy for digital media).
  • Excellent understanding of all planning and buying processes.
  • Experience managing teams.

Additional Information:

  • Publicis Groupe, the second largest communications group in the world, employing over talented minds, across 100 countries. Publicis Groupe has made a name for itself by putting its people first. We, at Publicis Groupe Africa, are no different. With over 60 agencies across 36 countries on the continent, there's no better place to grow a rewarding career in media, communications, marketing or advertising in Africa._