Donor Acquisition and Marketing Manager

2 weeks ago

Johannesburg, Gauteng, South Africa Medecins Sans Frontieres South Africa Full time

About MSF


Doctors without Borders (MSF) is an international, independent, medical humanitarian organisation committed to two objectives: providing medical assistance to people affected by armed conflict, epidemics, healthcare exclusion, natural and man-made disasters; and speaking out about the plight of the populations assisted.

MSF offers assistance to people based only on need and irrespective of race, religion, gender or political affiliation.

Today, MSF is present in more than 70 countries, where thousands of MSF doctors, nurses, logisticians, water-and-sanitation experts, and other medical and non-medical professionals work together to bring essential health services to people caught in humanitarian crises.


Purpose:


The Donor Acquisition and Marketing Manager (DAMM) plays a key role in the strategic, planning, development, maintenance and monitoring of donor acquisition campaigns, activities, and operations in line with organisational objectives.

The role is also responsible for managing advertising campaigns and activities across television, radio, print, out of home, digital, mobile, and other marketing channels.


Reporting Structure:

The Donor Acquisition and Marketing Manager reports to the Director of Fundraising.

The position manages all acquisition-based teams (F2F, Digital, DRTV, Lead conversion) and engages with other fundraising units in the coordination and execution of fundraising activities.

The role also works with other MSF departments in the coordination of marketing, transversal projects, and MSF emergencies. This may include departments such as communications, advocacy, HR, and association departments.

ACCOUNTABILITIES

Strategy, Planning and Organising:

  • Responsible for developing, planning, implementing and evaluating set goals in relation to the donor acquisition strategy, with the right mix of acquisition methods, marketing channels and target groups.
  • Manage the overall mix of acquisition campaigns to ensure sustainability and maximum return on investmen.
  • Develop the annual acquisition plan and budget for approval in conjunction with broader Fundraising plans and budgets.
  • Forecast donor acquisition, with the support from the Business Intelligence Specialist, based on regular donation and onceoff donation targets.
  • Ensure acquisition programs are integrated into broader organisational campaigns and communication objectives.
  • Take all appropriate opportunities to promote regular giving to MSF SA nonfinancial supporter.
  • Oversee the donor journey from acquisition to retention phase, and identify and coordinate activities that optimize donor recruitment, payment, and overall online and offline donor experience.

Marketing:

  • Responsible for project managing advertising activities and campaigns across acquisition and marketing channels.
  • Develop and manage marketing activities for the acquisition of new donors such as annual programs of press inserts, direct mail, DRTV, telemarketing, digital campaigns, and online/offline lead generation activities.
  • Coordinate and manage the investment in acquisition in case of an emergency campaign to drive growth.
  • Develop, implement, and manage coherent donor or marketing communications across channels, if necessary, as well as the planning, development of materials, and liaison with creative agency.
  • Ensure all campaigns materials are of high quality, relevant and timely rolled out to the market, while consistent with MSF SA branding and positioning.

Results and Quality Orientation:

Reporting, analysis, budgeting and planning:

  • Responsible for budget planning, optimisation, reporting and follow up of income sources defined as driving acquisition to achieve sustainable return on investment.
  • Measure program effectiveness through income modelling and rigorous testing, with the support of the Business Intelligence Analyst.
  • Provide regular analysis and reports against all program objectives and ensure activities and campaigns meet set targets.
  • Undertake monthly and quarterly reforecasts, including updating reforecasting and budget modelling as appropriate.
  • Ensure rigorous monitoring of performance by agencies and other service providers, and undertake corrective action if required.
  • Ensure privacy and security reviews within donor acquisition and marketing activities are according to organizational privacy and data retention protocols and policies.
  • Regular review of all fundraising marketing assets, supported by the communications team, for brand and positioning consistency and alignment.
  • Coordinate with the Database Manager to pull data selections on donor acquisition and related channels, activities, and campaigns, as required for monthly monitoring and performance review.
  • Coordinate attrition, nonpayment rates, cancellation rates, and lifetime value reviews and analysis along with the Donor Loyalty and Retention Manager and Business Intelligence analyst to determine acquisition inv

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