Digital Lead

2 weeks ago

Pretoria, Gauteng, South Africa Groupm Sa Full time

Objectives of the Role:

Residing in our Strategy & Planning team, the Digital Lead helps evolve briefs into recommendations for (in no particular order) budgeting, audience selection, channel/platform ecosystem selection, creative design recommendation, cross channel media planning and measurement framework, with a specific focus on digital platforms, channels and methodologies.


Key Areas of Responsibility and Accountability:

  • Understand client objectives, category/competitive trends for various product categories
  • Ability to manage large teams on Performance (Biddable and Performance Display) for fromstrategizing to delivery and client engagement at Annual to regular reviews.
  • Understand client objectives, category/competitive trends for various product categories
  • Develop and strike partnership deals with key publishers and large affiliates
  • Ability to steer client review meetings on regular basis
  • Excellent written and oral communication skills combined with outstanding presentation skills
  • Understanding of programmatic landscape viz. Knowledge of the digital advertising industry, trends,technologies (DMP, DSP, SSP etc.) – Preferred
  • Applied knowledge of 3rd party ad serving, website and tracking and associated technologies – Preferred
  • Intermediate to advanced analytical skills, specifically relating to performance data and metrics – Preferred
  • Strong interpersonal and communication skills
  • Problem-solving skills
  • Abreast with the latest technology that will affect digital advertising
  • Worked closely with publisher partners to elevate industry standards in-line with client needs.
  • Exposure to affiliate and programmatic technologies
  • People managing skills Strategic Skills
  • Support the Client Lead by providing expertise on specialist area
  • Provide insight and analysis to the Client Lead to support the development of data driven strategic recommendations for the client
  • Work closely with the Client Lead and the Strategy team to produce best in class campaign strategy, plan and rationale documents, for both digital and offline media.
  • Be the custodian of your client's advertising presence on digital platforms & the go-to-person on all matters social. Client Account Management
  • Develop strong relationships with clients, be their go to person for anything digital.
  • Work with wider teams and outsourced partners to ensure delivery that serves the client's needs.
  • Anticipate the client's needs and set up internal process to meet / exceed them
  • Lead on relevant part of client meetings, QBRs, etc.
  • Keep your client leads up to date on social best practices - content, platforms, and tools within the paid social ecosystem. Operating and Technical Requirements
  • Expertise in performance media platforms, including Google marketing stack, Ad serving technologies and biddable media platforms.
  • Meticulous, detail-oriented and able to QC data and operations for accuracy and compliance
  • Analyse data and deliver insights that adds value for future campaigns
  • Lead briefing process and discussions with media partners.
  • Review partner proposals and take lead role in shaping them to align with campaign objectives and ensure the strategy has been fulfilled.
  • Establish and deliver tracking of campaigns status and update the teams and the client in a structured and timely way.
  • Control and improve the quality of the teams' work output. People Management
  • Manage Planner / Media Exec to ensure campaign planning and execution (including ad operations and biddable operations) are on target and meeting client expectations.
  • Work with client and global team to implement all technologies that are required (ex: tracking, audience measuring, DSP).
  • Work collaboratively with the MediaCom and GroupM colleagues across the market to develop the capability, skills and knowledge of our digital talent
  • Be willing to train, mentor and provide direction to team members.
  • Set clear KPIs' that focus on individual's key behaviours and areas for improvement.
  • Flags up any serious performance issues immediately and seek help to manage them accordingly. Key Performance Indicators

Product:
outstanding plan execution & operational excellence. KPI Digital Specific KPIs

Client:
satisfaction, retention and growth, contributing to a high TRR score for Digital Planning. KPI TRR score

People:
identification and retention of high performers, team engagement at all levels. KPI 360 scores, retention of team

Commercial:
client profitability. KPI Client profitability target

Personal development:
positive My360 feedback from manager, peers and clients. Education, skills and behaviours

  • 5+ years experience in digital performance media planning or execution
  • 3+ years of senior experience on a similar role
  • Numerate and analytical
  • PC literate (Excel, PowerPoint, Word).
  • Strong target orientation e.g. very results driven, ability to work effectively to targets.
  • Evidence of strong collaboration skills used to develop team and client knowledge in order to grow shared understanding and knowledge to facilitate a step-change in strategic planning. The Digital Lead is the primary point of contact of clients for agency deliverables pertaining to digital campaigns.
  • Works collaboratively with Communications Planners in developing digital strategies ensuring
  • up to date consumer behavior insights are applied.
  • Leads and expertly manages digital planning and buying, and evaluation of ads for various digital platforms and executions
  • Consolidates data and analyses done by the digital planners and Communications Planning Teams to establish learning and drive improvement of existing practices
  • Identifies and evaluates results of test and learn initiatives to discover new knowledge and support for innovative agency recommendations
  • Works with relevant internal and external EssenceMediacom's teams and digital partners for brands' requirements and deliverables ( i.e.- MBA, GroupM Units, and Digital vendors)
  • Guides junior members of the digital team in plan management, campaign evaluation as well as developing recommendations for digital campaigns
Works with digital vendors to stay abreast on innovations and to look out for fresh and strategic test opportunities What you'll bring:

  • Comfortable working with data
  • Strong analytical and number skills and ability to turn data into actionable insights
  • Google and Facebook certifications
  • Highly proficient in planning and implementing campaigns in Facebook and Google platforms, with substantial experience in drawing learning from Analytics dashboards of said platforms
  • Experience in Programmatic
  • Substantial knowledge of Ad Serving Technologies
  • Good MS Excel and Powerpoint skills
  • Detail orientated
  • Proactiveness
  • Self-starter attitude
  • Good communication and presentation skills
  • Confidence and a can-do/positive attitude
  • High level of accountability and integrity #J-18808-Ljbffr

  • Digital Marketing Team Lead

    2 weeks ago

    Pretoria, Gauteng, South Africa HRInsync Full time

    Digital Marketing Team LeaderResponsibilities:Plan and execute all digital marketing, including SEO/SEM, website, social media and display advertising campaigns. Design, build and maintain Company's social media presence. Measure and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Identify trends and...

  • Sales and Accounts Manager

    2 weeks ago

    Pretoria, Gauteng, South Africa Hustlery Mushin Digital Full time

    Are you a sales superstar looking for a new challenge? Do you thrive in a fast-paced and dynamic environment? Then we have the perfect opportunity for you Our growing digital marketing agency is on the hunt for a dynamic and driven Account Manager and Sales Representative to join our team.As an Account Manager and Sales Representative, you'll play a key role...

  • Digital Planner

    2 weeks ago

    Pretoria, Gauteng, South Africa Groupm Sa Full time

    Digital Planner Job Description:As a Digital Planner you play an integral role within the planning team, all aspects of Digital campaign planning, budgeting, monitoring and reporting, working very closely with all other teams within the GroupM agencies (Wavemaker, Mediacom and Mindshare) to produce best-in-class solutions, offer unparalleled service and...

  • Digital Solutions Manager

    2 weeks ago

    Pretoria, Gauteng, South Africa Prostaff Recruitment Specialists Full time

    Digital Solutions Manager - Water Utilities - West Africa Permanent PS01017 Manufacturing Gauteng, Gauteng Monthly Cost To Company (Market related, Negotiable) A leading global water technology company committed to developing innovative water technology solutions on a global basis requires the above to lead and drive the digital solutions transformation...

  • Digital Marketing Specialist

    2 weeks ago

    Pretoria, Gauteng, South Africa RAD Resources Full time

    We are seeking a highly skilled Digital Marketing Specialist to lead various aspects of digital marketing campaigns across multiple platforms and channels. As a key member of the marketing team, you will work closely with the digital marketing lead, internal teams, and external partners to ensure alignment with business objectives, creative excellence, and...

  • Digital Marketing Specialist

    2 weeks ago

    Pretoria, Gauteng, South Africa hearX Full time

    Digital Marketing SpecialistWork Location:180 Garsfontein Road, Ashlea Gardens, Pretoria [hybrid]Job Purpose:Responsible for assisting the B2C digital marketing lead with all aspects related to paid digital campaigns across a combination of platforms to achieve above-market growth.Building and setting up digital campaigns, implementing continuous...

  • Digital Marketing Specialist

    2 weeks ago

    Pretoria, Gauteng, South Africa Jenrec Pty Ltd Full time

    Job Purpose:The digital marketing specialist is responsible for leading and managing various aspects of digital marketing campaigns across different platforms and channels to achieve business objectives.The specialist works closely with the digital marketing lead, marketing team and external teams to ensure creative and strategic alignment, performance...

  • Digital Strategist

    2 weeks ago

    Pretoria, Gauteng, South Africa Groupm Sa Full time

    Company Overview: Wavemaker prides itself on being an organisation that challenges the status quo. Positive Provocation is at the heart of how we develop strategies that deliver short term and long-term business results. We help brands to navigate and succeed in an ever-evolving landscape.As part of WPP, the world's largest marketing communications services...

  • Digital and Online Marketer

    2 weeks ago

    Pretoria, Gauteng, South Africa HotelJobs Full time

    ***: We are seeking a talented and experienced Digital and Online Marketer to join our marketing team. The Digital and Online Marketer will be responsible for developing and implementing digital marketing strategies to drive brand awareness, customer acquisition, and engagement across various online channels. This role requires a creative thinker with a...

  • Digital Marketing Manager

    2 weeks ago

    Pretoria, Gauteng, South Africa Initiate international Full time

    Our Client is a leading player in the sports betting and gaming industry, providing exceptional entertainment experiences to their customers. They are committed to delivering innovative and responsible gaming solutions. They strive to create an exciting and engaging environment for their customers, placing a strong emphasis on digital channels to reach their...

  • Cx & Digital Transformation Manager

    2 weeks ago

    Pretoria, Gauteng, South Africa Sanlam Full time

    Who are we?Sanlam is a leading financial services group, originally established as a life insurance company in 1918. The Sanlam Group conducts its business through Sanlam Limited, the corporate head office and four business clusters. The corporate head office is responsible for the Groups' centralised functions such as strategic direction, financial and risk...

  • Digital Tele-Sales Executive

    2 weeks ago

    Pretoria, Gauteng, South Africa Junk Mail Marketplaces Full time

    The CompanyJoin a leading and innovative digital enterprise in South Africa with 31 years of marketplace knowledge.A top 10 digital platform in SA.Learn new skills required in the digital world.Contribute to the growth of our clients' businesses through our cutting-edge digital solutions.Our PeopleWe are a diverse bunch with a love for making money.We have...

  • Digital Engagement Manager

    2 weeks ago

    Pretoria, Gauteng, South Africa Momentum Life Full time

    IntroductionThrough our client-facing brands Metropolitan and Momentum, with Momentum Multiply (our wellness and lifestyle rewards program), and our other specialist brands, including Guardrisk and Eris Property Group, the group enables businesses and people from all walks of life to achieve their financial goals and life aspirations.Role Purpose The purpose...

  • Digital Sales Consultant

    2 weeks ago

    Pretoria, Gauteng, South Africa Proagri Media Full time

    Vacancies exists for vibrant, energetic and self-motivated sales executives in the publishing industry. Prior experience in the publishing or the agriculture industry will be advantageous. We are a leading media house operating in Sub Sahara Africa with our Head office based in Pretoria.Key Competencies: Digital mind set with strong understanding of digital...

  • Digital Marketing Manager

    2 weeks ago

    Pretoria, Gauteng, South Africa African Personnel Full time

    Digital Marketing Manager / Executive PA for an outstanding company based on the East Rand with; Marketing Diploma or Degree Tertiary qualification in Business Administration 5 years working in experience in Marketing. Min 3 years' experience as an Executive Personal Assistant Knowledge of the engineering, steel, mining, construction and manufacturing...

  • Digital Brand Coordinator

    2 weeks ago

    Pretoria, Gauteng, South Africa Recruitmymom.Co Full time

    Sandton, South Africa | Posted on 06/05/2024 A premier African marketing and distribution agency for infant brands is seeking a talented Digital Brand Coordinator to join their vibrant team. The suitable candidate will play a key role in amplifying their brand voice and driving new customer acquisition across all digital channels. This is a full-time,...

  • Digital Marketing Manager

    4 weeks ago

    Pretoria, Gauteng, South Africa Michael Page Full time

    About Our Client Our client is a travel and tourism operator headquartered in France, specialising in all-inclusive holidays. Job Description The successful Digital Project Manager will be responsible for the following but not limited to: Define and deploy the online marketing planEnsure the respect of the brand identity in all local online...

  • Digital Marketing Manager

    2 months ago

    Pretoria, Gauteng, South Africa Michael Page Full time

    About Our Client Our client is a travel and tourism operator headquartered in France, specialising in all-inclusive holidays. Job Description The successful Digital Project Manager will be responsible for the following but not limited to: Define and deploy the online marketing planEnsure the respect of the brand identity in all local online...

  • Marketing Lead

    2 weeks ago

    Pretoria, Gauteng, South Africa PRR Recruitment Services Full time

    Marketing LeadGarsfontein RequirementsBCom Marketing or relevant Degree7 yearsCompilation and execution of B2B marketing strategiesMarketing budgetsDigital Marketing strategies and optimizationManagement of a marketing teamEmail CV to

  • Digital Marketing Executive Jhb

    2 weeks ago

    Pretoria, Gauteng, South Africa HotelJobs Full time

    POSITION Digital Marketing Executive required in JHB.ABOUT THE POSITIONThe Company:An established luxury lodge and hotel group in Southern Africa seeks a digital marketing executive to join the robust team of professionals based in Johannesburg South Africa. The group boasts iconic safari lodges and boutique properties which enjoy a strong international...