Digital Marketing Manager

2 weeks ago


Pretoria, Gauteng, South Africa Initiate international Full time

Our Client is a leading player in the sports betting and gaming industry, providing exceptional entertainment experiences to their customers.

They are committed to delivering innovative and responsible gaming solutions.

They strive to create an exciting and engaging environment for their customers, placing a strong emphasis on digital channels to reach their target audience.

As they continue to grow, they are seeking a dynamic and results-driven
Digital Marketing Manager to join their team.

Your key
job responsibilities as the
Digital Marketing Manager in
Gauteng will include:

  • Develop and execute the overall digital marketing strategy, aligning with the company's objectives and target audience
  • Monitor and analyse key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns, making datadriven decisions to optimise performance
  • Conduct market research to identify trends, competitor activities, and customer preferences to inform marketing strategies and identify opportunities for growth
  • Manage and optimise the company's website, ensuring it is userfriendly, SEOfriendly, and continuously updated with compelling content
  • Collaborate with internal teams, such as content creators, graphic designers, and developers, to create captivating and visually appealing digital assets
  • Utilise customer segmentation and targeting techniques to personalise digital marketing campaigns, improving customer acquisition and retention
  • Stay updated with industry trends, emerging technologies, and best practices in digital marketing, constantly seeking innovative approaches to drive results
Requirements for this
Digital Marketing Manager job in
Gauteng:

  • Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field. Additional certifications in digital marketing are a plus
  • Proven experience as a Digital Marketing Manager or a similar role within the sports betting and gaming industry
  • Proficient in utilising digital marketing tools, analytics platforms, and marketing automation software
  • Demonstrated ability to create and execute successful digital marketing campaigns, leveraging various channels to achieve business objectives
  • Excellent analytical skills, with the ability to interpret data, draw insights, and make datadriven decisions
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively with crossfunctional teams
  • Creative mindset with a passion for staying uptodate with the latest industry trends and technologies
  • Knowledge of the regulatory landscape surrounding the sports betting and gaming industry in South Africa is advantageous


Our client offers a competitive salary package commensurate with experience, along with attractive benefits and career growth opportunities in a fast-paced and exciting industry.

If you are a motivated and dynamic individual who thrives in a digital marketing environment, passionate about sports betting and gaming, and eager to make a significant impact, we would love to hear from you

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