Digital and Online Marketer
2 weeks ago
Duties & Responsibilities
- Digital Strategy Development: Develop and execute digital marketing strategies to achieve business objectives, including lead generation, customer acquisition, and revenue growth.
- Social Media Management: Manage and optimize social media profiles and content calendar, including posting schedules, community engagement, and performance analysis across platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
- SEO and
SEM:
Conduct keyword research, optimize website content for search engines (SEO), and manage pay-per-click (PPC) advertising campaigns to improve online visibility and drive traffic to the website.
- Digital Advertising: Plan and manage digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, etc., to reach target audiences and maximize ROI.
- Website Management: Collaborate with web developers and designers to maintain and optimize the company website, ensuring user experience (UX) and functionality meet industry standards and best practices.
- Market Research: Conduct market research and competitor analysis to identify trends, opportunities, and best practices in digital marketing and implement strategies to stay ahead of the competition.
- Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
- Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Business Manager, Mailchimp, etc.
- Strong analytical skills with the ability to interpret data, analyze trends, and make datadriven decisions to optimize performance.
- Excellent written and verbal communication skills, with a creative flair for content creation and storytelling.
- Knowledge of digital marketing best practices, emerging trends, and industry standards.
- Experience with website management platforms (e.g., WordPress, Wix) and basic HTML/CSS knowledge is a plus.
- Resultsdriven mindset with a focus on achieving measurable outcomes and ROI from digital marketing initiatives.
- Ability to work independently, manage multiple projects simultaneously, and thrive in a fastpaced, deadlinedriven environment.
- Passion for digital marketing and staying updated with the latest technologies, trends, and innovations in the field.
- Creative portfolio showcasing past digital marketing campaigns, content creation, and results achieved.
- Certification in digital marketing (e.g., Google Ads, Facebook Blueprint, HubSpot) would be advantageous.
- Ability to work collaboratively with crossfunctional teams and communicate effectively with stakeholders at all levels.
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