Manager: Brand and Communications

2 weeks ago

Johannesburg, Gauteng, South Africa PPS Recruitment Full time

Job Advert Summary:


Responsible to drive a powerful and appropriate Brand & Communications strategy with the intent of maximising the relevance of the Gemini brand across various platforms both internal and external.

Reporting to the Chief Marketing & PR Officer: the incumbent will be responsible for delivering Brand, Marketing and Communications (incl. Public Relations) activities.

Some of the key deliverables will include:

  • Brand Strategy development and implementation
  • PR and Communications Strategy development and implementation
  • Overseeing GTM campaigns that effectively position the Value Proposition and drive acquisition
  • Intermediary Engagement plan
  • Budget management
  • Agency Relationship and Stakeholder management
  • Brand Health tracking and competitor analysis
  • Monthly reporting

Minimum Requirements:

  • Degree or Diploma equivalent NQF level 6 qualification in Marketing, Communications or Business
  • Postgraduate degree or equivalent NQF level 7 qualification in marketing (preferred)

Knowledge & Experience"
years' experience in marketing & communication (including PR).
years' experience in a management role within marketing.

  • Knowledge and understanding of marketing management principles and practices.
  • Knowledge and experience in financial services (Insurance) environment would be advantageous

Strategic Orientation:

  • Astute knowledge and understanding of the Gemini & PPS vision, strategy and member value proposition, competitive landscape and market trends.
  • Acts with confidence and works independently and/or under own direction
  • Takes extreme ownership of deliverables as well as forecasting future activities.
  • Translating brand strategies into brand & communications plans, brand positioning campaigns and gotomarket strategies.

Communication:

  • Strong ability to communicate effectively with all stakeholders.
  • Is articulate and communicates in a logical way and structures information to meet the needs and understanding of intended audiences.
  • Expresses opinions, information and key points of view clearly and assertively.
  • Is confident in conceptualising, building and presenting plans.
  • Anticipates and responds appropriately to the needs, reactions and feedback of any given audience.
  • Intentional about forming and maintaining relationships.

Commercial Acumen:

  • Demonstrates awareness of market trends and opportunities, showing an ability to convert insights into activities that develop and grow the business.
  • An understanding of how Brand and Communication adds value to the business, allowing it to realise it's strategic and commercial ambitions.
  • Is adept in the use of the latest MS Office package, particularly Excel, Word and Powerpoint.
  • Ability to adapt to technology and innovation (curiosity)

Interpersonal and Intrapersonal Skills:

  • Positive
- constructive, optimistic and confident.

  • Dedicated
- committed, loyal and steadfast.

  • Meticulous
- demonstrates a commitment to quality and excellence in the execution of work.

  • Selfmotivated
- undertake or continue a task or activity without prodding or supervision.

  • Conscientious hardworking, diligent and reliable.
  • Adaptable
- work effectively within a variety of diverse situations, and with diverse individuals.

  • Team player
- cooperative, contributing and supportive of team members

  • Resilient
- effectively handle stressful or pressurised situations

  • Integrity
- adherence to accepted principles of right and wrong

Strategic Management:

  • Creates alignment between the commercial 5year business strategy and marketing & Communication strategies, including ensuring adequate reporting on initiatives.
  • Sets actionable strategic priorities for marketing that are aligned with the business objectives and ensures successful implementation and measurement.
  • Develops and implements core business research measurement and reporting.
  • Monitors and measures brand equity and adjusts all initiatives accordingly.
  • Continuously reports on key findings on core business initiatives, progress and overall business performance across various stakeholder groups.
  • Supports Chief Marketing & PR Officer in developing strategic Brand & Communication plans to effectively reach and influence customers and intermediaries.
  • Lead campaign implementation as per the annual marketing calendar.
  • Support the effective management of Partner Relationships (Agencies & other support stakeholders).

Duties and Responsibilities:

Marketing insights and Consumer Intelligence:

  • Oversees the activities of the brand to ensure consistent and ongoing interpretation of all available information into a coherent and relevant set of actionable strategic imperatives.
  • Drives strategic relationships with Business Intelligence to ensure ongoing alignment and collaboration for the purpose of delivering excellent customer experience as well as dataled marketing initiatives.
  • Supports brand g

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