Retention Specialist

2 weeks ago


Cape Town, Western Cape, South Africa Megan Frg Consulting Full time

Location:
Green Point, Cape Town (Hybrid)

Salary:
R360,000 - R453,000 per annum

About the role:


The Retention Specialist is responsible for creating, implementing and analysing retention campaigns across all channels and at all stages of the customer lifecycle in order to retain customers and maximise customer lifetime value.


Requirements:

Relevant tertiary qualification advantageous
Three-plus years' experience in a marketing role with retention campaign exposure
Understanding of retention performance metrics and data analytics
Experience in working with retention software, databases and tools
Sporting knowledge and general casino games knowledge
Good English writing skills
Good communication and organisational skills

Responsibilities:

Maximise conversion from registration to first time deposits (FTDs).
Onboard and educate FTDs to encourage further deposits.
Identify and prioritise accounts that show early value.
Retain valuable active accounts in order to maximise customer lifetime value.
Reactivate valuable inactive accounts.
Implement automated, multichannel CRM flows across all customer lifecycle stages.
Analyse and optimise all campaigns on an ongoing basis.
Report on findings/learnings.
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