Brand Manager

3 weeks ago


Johannesburg, Gauteng, South Africa AkzoNobel Full time

Date:
Nov 9, 2023

Location:
Johannesburg, ZA

Company:
AkzoNobel


We supply the sustainable and innovative paints and coatings that our customers, communities - and the environment - are increasingly relying on.

Our world class portfolio of brands - including Dulux, International, Sikkens and Interpon - is trusted by customers around the globe.

We're active in more than 150 countries and have set our sights on becoming the global industry leader.

It's what you'd expect from a pioneering paints company that's committed to science-based targets and is taking genuine action to address globally relevant challenges and protect future generations.

2023 Akzo Nobel N.V. All rights reserved.

Job Purpose:

  • Deliver brand plans and implement brand strategy for Dulux Flourish Consumer.
  • Manage and analyze the product portfolio and recognize market needs.
  • Identify and manage project opportunities.
  • Drive profitable share growth.
  • Deliver innovation.
  • Deliver campaigns and media plans.

Key Activities:

  • To deliver a South Africa Flourish consumer product portfolio against the optimal criteria of quality, performance, cost and lowest environmental impact.
  • Manage product portfolio based on high degree of consumer, customer, competitor and category insight.
  • Optimise assortment, Product quality optimisation, and Pack optimisation
  • Support projects with insights and product related input
  • Manage technical information on pack (BOP) with support from LTS/TSD
  • Manage, in conjunction with global/local R&D and regulatory team, that product technical data like safety data sheets, safety data labelling are up to date.
  • Analyse and understand market situation, based on market research, sales figures and use these inputs as the basis of actions: brand plan, new product development proposals, etc
  • Pricing responsibility for pricing with assistance from Pricing Manager and Sales
  • Manage volume, profit & loss on category and SKU level
  • Support sales in developing product stories and assets to strengthen product and claims communication and drive brand / product preference
  • Lead market implementation via training and implementation workshops (eg. Sales briefs) and regular tracking (Sales & marketing meetings/PMR).
  • Be familiar with all the applicable corporate as well as site policies/procedures with regard to personal conduct and HSE standards and acting in compliance with all applicable regulations.
  • Be familiar with sustainability requirements and available marketing sustainability materials for local markets.

Experience:

  • Bachelor's Degree in Marketing or equivalent qualification
  • Broad based and extensive skill and competence in the key performance areas listed (57years)
  • Brand activation experience
  • Indepth knowledge and skill in MS Office Packages' SAP R
  • Commercial and financial acumen are key requirements as well as project management & Gensight
  • Travel required within this portfolio locally, within Southern Africa and globally in accordance with operational demands.
  • Display strong communication skills
  • Strategic ability
  • Strong organizational skills
  • Project Management


At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self.

We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment.

For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable.

In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

Requisition ID: 35493

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