Creator Manager
Found in: Talent ZA C2 - 2 weeks ago
Areas that play to your strengths
All the responsibilities we'll trust you with:
- Create and own a strategic framework withing the business and department. Own and develop strategic direction for Creator Marketing utilising the global framework and adapting to the local business objectives.
- Work cross functionally to determine strategies across the calendar year and opportunities by project and function to help achieve our business objectives, ensure clear objectives identified and ROI goals.
- Reporting and goal setting: Define goals and holistic assessment guidelines for the department which align to the business goals and ensure key stakeholders understand and buy into these approaches to ensure an aligned approach across business functions.
- Collaboration across internal and external stakeholders: this position requires collaboration across multiple business functions, multi discipline creators and global functions. Work cross functionally to understand and assess current ways of working with creators, consider the most appropriate workflow and strategies and structures to ensure the best outcomes for our business objectives.
- Collaborate with international stakeholders to encourage learning exchange, share best practices and provide an understanding of the South African landscape within context of local creators.
- Identify and develop relationships with opinion leaders whose organic reach can add value to the business across a variety of key playgrounds, to support us in building brand and product trust.
- Represent the brand in an authentic manner and take the time to understand Creators interests, goals and where they want to go while building a genuine connection and relationship.
- Support all areas of the business across Sports, Culture, Brand, On Premise and Field to help amplify the existing marketing initiatives that align with their interests
- Create and present best practices from within the world of Red Bull in the Social Opinion Leader space to inspire and further educate
- Maintaining the database and remaining POPI compliant
- Refine the existing management & reporting tools and monitor approaches for all creators and ensure our company wide approach is effective and efficient. Constantly evolve this process and share learnings and coaching with other team members, actively report and present learnings and successes to different business stakeholders, focusing on product trust and ROI of our investments.
- Responsible for accurate budget management & commercial business case development, leading on-boarding and training around Creator Marketing across the organisation as well as be a role model to wider marketing team members.
Has 2-3 years of experience in marketing, communications, public relations, talent management and or social media, with a clear focus on the creator/influencer industry Strong planning and project management competencies Passionate about the Influencer/ Creator space and experienced in working with/managing talent An understanding of social trends and platforms as well as consumer habits Basic knowledge of the platform creator programs – TikTok, Instagram, YouTube Ability to multi-task and work in a fast-paced environment Strong interpersonal and communication skills that facilitate cross-functional collaborations Creative mind paired with an entrepreneurial ‘can-do’ attitude focusing on solutions Strong grasp on Microsoft Office applications Lives and represents the Red Bull brand traits University degree Fluency in English (verbal & written) Travel 20-30%
Creator Manager
Red Bull
Giving wiiings to people and ideas since 1987
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
What drives usChasing our potentialSince the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
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