Head of Marketing

3 weeks ago

Johannesburg, South Africa AMAKA Studio Full time

**Head of Marketing**

**Job Title**:Head of Marketing

**Location**:Lagos, Nigeria or London, UK or South Africa

**Overview**:
**About AMAKA**:
AMAKA is a digital creator platform connecting a global community of Pan-Africans.
We offer Pan-African creators digital tools to share, amplify and monetise their stories to a global audience of Pan-African women.

**About You**:
You must be extremely user-oriented and comfortable in a fast-paced start-up environment. Prior startup/entrepreneurial experience or experience building products or new features from scratch is a plus.

You will be a capable multi-tasker with the ability to prioritise your workload.

**Key Responsibilities**:

- Develop and execute the overall marketing strategy for AMAKA Studio in alignment with the business OKRs.
- Lead the marketing team to design and execute innovative end-to-end marketing campaigns that drive user acquisition, engagement, and retention across all channels, including our platform.
- Build and scale the online community of women from Africa and across the diaspora.
- Continuously evaluate marketing performance using metrics such as customer acquisition cost (CAC), lifetime value (LTV), conversion rates, and user retention to optimise campaigns and identify new opportunities.
- Lead and managed the Social Media, Product Marketing, and Paid Marketing teams to deliver high-quality marketing initiatives that result in user growth.
- Work closely with the product team to ensure that the marketing strategy is aligned with product development and product launches.
- Build and maintain strong relationships with external partners and agencies to drive the growth of the business.
- Ensure all marketing activities comply with relevant regulations and industry best practices.
- Plan and execute marketing strategies for AMAKA content series, brand partnerships and new digital products.
- Set, administer and manage AMAKA’s annual marketing budget and marketing campaign costs.
- Develop PR strategies for the AMAKA brand
- Work closely with social media teams to develop influencer and creator campaigns,
- Led the ideation of creative marketing campaigns and messaging for AMAKA content and brand partnerships

**Qualifications**:

- Bachelor's degree in Marketing, Business, Communications, or related field.
- 6+ years of experience in a consumer tech marketing role, with a proven track record of driving growth.
- Experience in B2C consumer internet apps, particularly in the African market, is a plus.
- Strong experience in managing a team and working with cross-functional teams.
- Ability to use data and metrics to make informed decisions and measure the success of marketing campaigns.
- Outstanding communication and presentation skills, with the ability to present complex data in a clear and concise manner.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Highly creative individual who can think of unique ways to build a strong online community
- Passion for Pan-African cultures and community building across Africa and the diaspora.

**Experience**:

- 5 years marketing experience with 3 as a manager (preferred)

Application Deadline: 2023/06/28
Expected Start Date: 2023/07/03

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