Digital and e-commerce Manager

5 months ago

Johannesburg, South Africa Abbott Full time

  Position Title: CRM. DIGITAL AND E COMMERCE MANAGER

Division: Abbott Nutrition

Location: Johannesburg

DO WORK THAT MATTERS.

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

Career development with an international company where you can grow the career you dream of. A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

About Nutrition Division

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac, PediaSure, Pedialyte, Ensure, Glucerna– to help get the nutrients they need to live their healthiest life.

In this role, the Digital Manager is responsible the strategic ownership and execution of key aspects of the ANI Digital Strategy (Roadmap) for South Africa and to ensure that all Digital Marketing, eCommerce (key growth driver for ANI) & CRM- (HCP & Consumer) strategies are well integrated within the Brand Plan; to contribute towards a holistic commercial plan.

Digital Marketing:

Define the Consumer and HCP Digital Strategy* for Ensure & Pediasure (using the brand plan as reference for business objective). Lead & manage the entire ANI Digital Ecosystem, Channel definition including the strategy rollout and follow up with the pertinent agencies.  Define and track the CRM Journey as per the set targets with marketing & Area. Lead the coordination for all Digital related topics, manage and keep all participant Agencies accountable, ensure that the agency partners are knowledgeable of Brand positioning, strategy and coordinates the workstream between agencies. Leverage data analytics to develop innovative, customer/consumer centric solutions to boost our online sales (trial), engagement (education) and reach (awareness).

D rive revenue, share and profitability for E Commerce in the market:

Responsible for defining the eCommerce strategy of Abbott brands to achieve the assigned financial targets in terms of Net Sales, Margin, and online Market Share. Lead and partner with the local sales & marketing teams to maximize sales through joint business planning across key channels in the market. Ensure that ANI is over indexed in the eCommerce channels as compared to relevant retail market shares. Manage budget, operational cost and agency / partner investments for all eCommerce related activity. Collaborate with sales to maintain a sustainable balance between online and offline consumer interactions. Act in full coherence with the relevant South African laws, ensure integration of all legal, POPI and regulatory requirements, comply with Abbott policies, and proactively respecting legal and OEC procedures. Define the product volume forecast to reach the assigned Net Sales, Division Margin and Market share objectives and, at the same time, contributing to match Forecast Accuracy, DSO targets – through strong collaboration with Sales team.

Stakeholder Relationship Management:

Drive alignment of ANI and eCommerce strategies objectives in the Nutrition Category.

Partner with Area eCommerce team to implement key drivers and best practice in the eCommerce channels:

Acquire: Responsible to create and deliver an integrated ANI Digital Strategy – ZAR (+other AKL countries – 75%/25% split). Connect: ensure product content is compliant with basic and enhanced standards including establishing A+ content for our products on e-Commerce and basic/enhanced content on targeted sites. Convert: Deliver against the 4Ps in eCommerce, generating multi-item/category solutions (as per the customer layout) Retain: Working with the CRM team to Leverage both Abbott and retailer CRM assets (including telemarketing and/or SMS) to drive our business Track and analyze each program effectiveness and ROI .

Tracking of Ecommerce performance:

Put in place an effective system to track sales and shares through eCommerce. Provide analytic reports of online sales with a clear understanding of the consumer path to purchase and appropriately allocate the necessary A&P resources to reach targets. Leverage the data captured from the eCommerce channel to provide inputs on areas around ROI measurement, and KPIs tracking .

Training & Development:

Support the skills’ development, knowledge, and competence of the local commercial teams in order to effectively execute their activities and gain competitive advantage.

QUALIFICATIONS AND EXPERTISE:

Education :

Tertiary qualification in Marketing qualification/IMM/Commercial qualification is an advantage.

Expertise and Competencies:

1+ years in sales / marketing / digital / eCommerce role (client side or retailer) within the FMCG, OTC or Healthcare environment. Working knowledge of eCommerce business model (from demand generation to distribution) is required. Knowledge of Retail Sales, Brand Management or Shopper Marketing Demonstrates strong negotiation and communication skills. Ability to present and influence others, including internal Abbott and external Customer leaders. Team player. Experience in working with cross-functional teams. Strong analytical skills. Ability to convert analysis into insights, sustainable strategies, and actionable plans.

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