Head of E-commerce

6 months ago

Johannesburg, South Africa Recruitment Matters (Pty) Ltd Full time

**Responsibilities**:

- Plan and provision the operational, promotional, and marketing functions within the eCommerce business.
- Create, develop, and coordinate an online marketing plan to drive the overall net sales objective, brand site database and site traffic increases.
- Develop and track key performance indicators (KPIs) and objectives in collaboration with our client's agency.
- Ensure that the digital marketing informs and supports the development of all brand-building, promotional, and campaign activities with the Digital Lead.
- Develop and implement SOPs across the digital team.
- Management of digital marketing services team and service providers to optimise the user experience.
- Ensure that the forecast budget and profit number are achieved.
- Manage e-Commerce projects and budgets.
- Manage and develop cross-functional department and matrix staff, providing for coaching and development opportunities as appropriate and as it pertains to online e-Commerce.
- Manage workflows and look for process efficiencies.
- Accountable for the set up and drive 3Pi websites as per global strategy.
- Responsible for e-Commerce revenue.
- Create strategies and initiatives around driving traffic to site, and increasing conversion rates and average order size.
- Achieve e-commerce targets and ROI.
- Maximise site performance and enhance the consumer online shopping experience by leading the planning, scheduling, deployment, execution, and maintenance of all site content.
- Ensure consistent branding, image and content delivery across the website and maintain accuracy of product descriptions and pricing.
- Manage and introduce payment methods so suit the needs of customers.
- Develop, maintain and communicate site update schedules and processes.
- Coordinate site launches &/or traffic-driving events with appropriate partners.
- Follow-up with affiliates on revenue estimate vs targets and initiate mitigation plan when required.
- Manage e-Commerce vendors including logistics partners, packaging and service suppliers.
- Website management.
- Effectively manage the company website to ensure it is current, functional, optimised, up-todate and represents our client's brand effectively serving the interest of the business across all channels.
- Work with the team on content management, functionality development, performance optimisation, SEO and content enrichment.
- Accountable for 3Pi site content supply, checking and reporting.
- Digital Media.
- Oversee digital media to ensure our client's brand is reaching their target market across digital platforms with the most efficient targeting, at an optimum CPM & ROAS.
- Drive acquisition and retention improvements.
- Work in partnership with Marketing Content team on all digital marketing efforts: electronic direct mail, banner ads, PPC, SEO, and Social Media.
- Ensure our client's website traffic is growing and converting with an optimum CPC and conversion rate.
- Ensure existing and potential customers are engaging at a maximum with our client's online content.
- Participate in testing of product, content, campaign, and promotion updates to the website.
- Manage the timely deployment of all e-marketing and merchandising campaign content on the website.
- Campaign planning.
- Google & Facebook Ad platform management.
- Performance optimisation.
- Google my business maintenance.
- Brief and manage assets for various platforms.
- Drive brand awareness and store locator traffic for product innovation launches and consumer promotions.
- OVERARCHING CHANNEL MANAGEMENT.
- Analysis:

- Analyse and report to the business on e-Commerce measures.
- Manage and report on all aspects of Web analytics; website and social media performance; traffic, opt-ins, and conversion.
- E-commerce sales performance.
- Promotion analysis.
- ROI, net sales, conversion and basket size.
- Complete daily, weekly and monthly business reports and ad hoc reports, and presentations as required.
- Budgeting.
- Manage, plan and oversee the e-Commerce sales budget, A&P and P&L.
- Manage the cost to run promotions.
- Ensure paid acquisition (SEO, CRM, Social Media) budget is planned and executed to achieve revenue targets.

**Key Skills**:

- Proficient in website CMS (preferably Shopify) and CRM tools like Klaviyo.
- Advanced Microsoft Office Skills, Advanced Excel.
- Google Analytics certification.
- Working knowledge of Google AdWords, analytics, webmaster tools, and ability to analyse web statistics and advertising ROAS.
- Experience with e-Commerce platform and content management systems (retail industry experience an asset).
- E-commerce management.
- Digital media (paid and organic).
- Digital performance marketing.
- Search optimisation.
- Data management and analysis.
- Budget planning and management.
- Forecasting.
- People management.
- Experience selling on platforms e.g., Woolworths; Superbalist, etc.
- Understanding of site design principles, functionality, integrations with back-end systems

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