Senior Marketing Operations Associate

2 months ago

Cape Town, South Africa Xceptor Full time

ABOUT XCEPTOR

Data is at the heart of everything we do: Xceptor has been designed around data manipulation in its broadest sense. We source data from wherever it flows. We curate, normalise, validate, repair, and enrich that data so it reaches its destination in a reliable and consistent format. Data coming out of Xceptor is data our clients can trust.

We are recognised as an expert in the Financial Services vertical, which strongly aligns with Business Users in Middle and Back-Office teams. We enable these users to solve their data challenges by themselves, rather than through a technology-led project.

Our People are subject matter experts. We understand our client’s challenges and we’ve got the experience and knowledge to solve them. Our talented team has a deep understanding of the unique challenges of the industry - we can empathise, engage, and speak the same language as our clients.

Our Vision is to be the leading platform for automating data flows.

Our Mission is to empower business users within Financial Institutions to build automated processes that deliver trusted data.

Our Values were created by our people, and speak to both who we are, and who we aspire to be. Ambition is in our DNA, and we embrace any opportunities ahead. Our curiosity and desire to grow drives us to learn from our customers and those around us. Our people are empowered, accountable, and deliver. We pull together, step up and focus on outcomes. The brilliance of our people makes a positive difference.

Business area and team 

We're seeking a Marketing Operations Associate to streamline processes, manage marketing technology, and ensure data accuracy for efficient campaign execution. The role will be based in Cape Town, South Africe with a hybrid work model.

The role

As Senior Marketing Operations Associate, you will be responsible for supporting the execution and optimization of marketing campaigns, managing marketing technology platforms, and ensuring data accuracy and integrity. You will work closely with cross-functional teams including marketing and sales to streamline processes and improve overall marketing efficiency. Additionally, you will play a key role in maintaining and optimizing our marketing automation systems, CRM, and other marketing tools. The ideal candidate will have a strong analytical mindset, excellent project management skills, and a passion for marketing technology.

Key Accountabilities & responsibilities 

Support the execution and optimization of marketing campaigns, including assisting in planning and execution of marketing events and webinars, as well as support for lead generation and nurturing activities. Manage marketing technology platforms and tools; ensure data accuracy and integrity across marketing systems; and maintain and optimize marketing automation systems and CRM. Ensure compliance with data privacy regulations and best practices. Collaborate with cross-functional teams to streamline processes and identify opportunities for process improvements and automation. Monitor and report on key marketing metrics and KPIs; analyse campaign performance and provide actionable insights. Support the creation and maintenance of marketing documentation. Manage marketing asset libraries and ensure brand consistency. Conduct market research and competitive analysis. Stay up-to-date with industry trends and best practices.

Required Education and Experience

Bachelor's degree in Marketing, Business, or related field. 1-3 years of experience in marketing operations or related role. Proficiency in marketing automation platforms (e.g., HubSpot), and experience with CRM systems (e.g., Salesforce). Strong analytical and problem-solving skills. Excellent project management and organizational skills. Strong attention to detail and accuracy. Ability to manage multiple projects simultaneously. Excellent verbal and written communication skills. Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word). Familiarity with data privacy regulations (e.g., GDPR). Experience with data analysis and reporting tools (e.g., Google Analytics). Ability to work independently and as part of a team. Strong interpersonal skills and ability to collaborate with cross-functional teams. Knowledge of digital marketing channels and tactics. Ability to adapt to a fast-paced and changing environment. Strong problem-solving and critical-thinking abilities. Passion for marketing technology and innovation.

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