Marketing Associate

3 weeks ago

Cape Town, South Africa Worldwide VA Full time

We are looking for a Marketing Associate at Worldwide VA who will be instrumental in developing and implementing integrated and impactful digital marketing strategies that directly align with our organisational goals.

Continuous improvement is a core value, and in this position, you will be responsible for consistently refining and enhancing our digital marketing efforts to keep up with the ever-changing landscape of the industry.

One of your key responsibilities will be the creation of engaging and captivating content that resonates with our target audience. You will also be tasked with managing video editing projects and designing visually appealing posts that strictly adhere to our branding guidelines, ensuring a cohesive and consistent brand identity across all digital platforms.

If you are passionate about driving results through innovative marketing strategies, possess a creative flair, and enjoy staying up-to-date with the latest industry trends, this opportunity is perfect for you. Join our dynamic team at Worldwide VA and contribute to our continued success by making a significant impact on our digital marketing initiatives.

**Responsibilities**:

- Develop and execute comprehensive digital marketing strategies to achieve organisational goals, including increasing brand awareness, driving website traffic, generating leads, and enhancing customer engagement.
- Monitor and analyse the performance of digital marketing campaigns using analytics tools, providing valuable insights, and making data-driven recommendations for improvement.
- Stay up-to-date with the latest digital marketing tools, technologies, and trends in the industry, and proactively identify opportunities to optimise our marketing efforts.
- Optimise SEO strategies for Worldwide VA's websites to enhance online visibility, organic reach, and search engine rankings.
- Create compelling video content, ensuring professional video editing and alignment with the organisation's branding and messaging.
- Design engaging and visually appealing social media posts and other digital assets in line with our brand guidelines.
- Analyse customer and user data to understand audience behaviour, preferences, and pain points, utilising this data to improve targeting and personalisation.
- Prepare accurate and actionable reports on the overall performance of digital marketing campaigns, providing regular updates to relevant managers.

**Requirements**:

- Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
- Proven experience of at least 3 years as a Digital Marketing Assistant or a similar role, with a track record of successfully developing and implementing digital marketing strategies that deliver measurable results.
- Proficiency in using digital marketing tools, analytics platforms, and performance tracking software.
- Strong analytical skills and the ability to derive valuable insights from data to inform marketing decisions.
- Excellent creative and visual design skills for creating engaging content and digital assets. (Adobe)
- Experience with video editing software and video content creation is a plus. (Adobe)
- Exceptional project management, communication skills.
- Strong understanding of branding and the ability to maintain a consistent brand identity across all digital marketing efforts.

**Salary**: R14,000.00 - R15,000.00 per month

**Experience**:

- Marketing: 3 years (required)
- Graphic Design: 2 years (required)

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