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Marketing Specialist

4 months ago

Durban, South Africa Isisekelo Recruitment Full time

A dynamic and energetic retail company based in Durban and Cape Town, which is on the hunt for a talented Retail Marketing Specialist who has experience or at the very least initiative to work in the company’s marketing department, with a focus on the digital platforms, operations and ecommerce. You will be working directly with the Marketing Team in the fields of ecommerce, social media and retail marketing. This person will assist the store managers in driving the stores forward through marketing ideas and initiatives and will oversee strategic retail initiatives that will support the development of growth plans and profitability goals within the Company.

 

Duties & Responsibilities Role:

(Note that this is not a full job description but only a list of the main functions)

  • Responsible for conceptualizing retail marketing ideas, making evaluative judgements and developing creative concepts for the Company.
  • Tailoring shopper marketing campaigns according to insights from consumers.
  • Overseeing beginning to end multi-channel shopper marketing campaigns.
  • Developing point of sale for use in store Project management of various marketing campaigns.
  • Delivering activation plans that span the entire shopper journey.
  • Tracking and reporting results of various in store marketing campaigns.
  • Responsible for newspaper and radio advertising for retail branches
  • Upholding the companies brand identity all the time.
  • Assist branches with in- store advertising signage, posters, labels, pamphlets
  • Assist Marketing Team with all aspects of the loyalty programme
  • Assist Marketing Team with all promotions and sales at retail divisions
  • Special promotions implementation, display, activation – taking to the next level in store
  • Must be able to physically put together exciting displays.
  • Manage a range of social media platforms and engage in feedback to customers
  • Analyse, prepare and present reports on social media and website efforts and results as well as providing community insights and trend analyses to the team
  • Update of retail website for new and discontinued products
  • In store execution of competitions and promotions, eg. Rewards, supplier competitions.
  • Public Relations & Customer Service
  • Manage customer database and newsletters, Website and Digital in store media
  • Produce the design and production for product graphics, web logos, new social media graphics and banners, static and rich banner ads, email campaigns and email templates
  • Monitoring of website KPIs
  • General marketing record keeping and administration

KEY EXPERIENCE

  • Marketing and Graphic Design related qualification
  • Minimum 3 years working experience in retail marketing preferably with a corporate company
  • Proficient in the use of Google Analytics, AdSense, Facebook Business Manager, Mailchimp and social media management tools
  • Understanding of search engine optimisation
  • Thorough grasp of Google AdWords
  • Must have participated in email marketing campaigns and interpreted and analysed the results of the campaign
  • Have an understanding of website admin and be able interpret key trends using analytical tools 
  • Proficiency in design and Photoshop is required
  • Must demonstrate excellent proficiency with words and pay attention to grammar and spelling details
  • Above average MS Office computer skills
  • Experience relating to visualization tools is advantageous