Digital Marketing Assistant

2 weeks ago

Johannesburg, South Africa Timberland Full time
Job title : Digital Marketing AssistantJob Location : Gauteng, JohannesburgDeadline : December 15, 2024Quick Recommended Links
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Roles and Responsibilities:

  • Prioritizing digital as one of the key pillars of our business strategy with a consumer-minded, retail-centric and hyper digital agenda.  
  • Assist in managing Timberland's social media accounts (Facebook, Instagram, Twitter, etc.).
  • Monitor social media platforms for brand mentions, comments, and messages.
  • Engage with followers, respond to comments and direct messages promptly and professionally.
  • Collaborate with the marketing team to develop social media content strategies aligned with Timberland's brand, marketing objectives and industry trends.
  • Create and schedule engaging social media posts using relevant text, images, videos, and other multimedia assets.
  • Monitor and analyse social media metrics and provide regular reports on performance.

Social Media Advertising:

  • Support in the planning and execution of digital advertising campaigns that align with marketing objectives.
  • Conduct market research to identify target audiences, demographics, and consumer behaviour.
  • Collaborate with the marketing team to develop compelling ad copy, visuals, and calls-to-action.
  • Monitor ad performance, optimize campaigns based on key metrics, and suggest improvements.

Event Coordination:

  • Assist in planning and coordinating marketing events and activations, such as product launches, pop-up stores, and collaborations.
  • Coordinate logistics, including supplier selection, vendor coordination, and on-site setup.
  • Support event promotion through social media, email marketing, and other channels.
  • Assist in post-event evaluation, including gathering feedback and measuring the success of marketing events.
  • Collaboration and Communication:
  • Collaborate closely with the marketing team, and other departments to ensure consistent brand messaging and alignment of marketing efforts.
  • Assist in managing affiliated relationships with external agencies, influencers, vendors, and partners.
  • Communicate marketing initiatives, updates, and timelines to internal stakeholders.
  • Support cross-functional projects and initiatives as needed.
  • Administrative Support:
  • Provide general administrative support to the marketing department.
  • Help maintain marketing databases and contact lists.
  • Assist in preparing marketing reports, presentations, and other documents

Requirements

Qualifications and Preferable Experience Required:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Minimum of 1-2 years of experience in marketing, social media management, or a related role.
  • Experience in the retail or fashion industry is a plus.
  • Proficiency in social media platforms (Facebook, Instagram, Twitter) and social media management tools (e.g., Hootsuite, Buffer).
  • Basic knowledge of digital advertising platforms (e.g., Google Ads, Facebook Ads).
  • Familiarity with event planning and coordination.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and basic graphic design tools (e.g., Canva).
  • Strong writing and editing skills, with the ability to create engaging and compelling content.
  • Ability to develop creative social media strategies and campaigns.
  • Analytical Skills
  • Ability to analyze social media metrics and digital advertising performance data.
  • Strong research skills to identify target audiences and market trends.
  • Excellent communication and interpersonal skills.

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