SEO Expert

3 weeks ago


Johannesburg, South Africa eTeacher Group Full time

ETeacher Group is an EdTech pioneer and innovator that has been on the cutting edge of educational technology since its foundation. Today our company has grown to about 1000 employees while we deliver high-quality live courses to over 50,000 students a year on our online Learning Platform. Our strategy is to continue on our path of innovation to deliver personalized, outcome-focused learning experiences, by leveraging AI technology and advanced teaching methodologies.

We are looking for a highly skilled SEO professional to join our dynamic team and play a pivotal role in driving the success of our digital initiatives. As an SEO expert, you will be responsible for overseeing our SEO strategy, from conception to execution, ensuring its alignment with the overarching business objectives. Your role will involve managing external SEO agencies, maintaining a keen focus on financial parameters and contract adherence.

Responsibilities:

  • Own, manage and execute the company's entire SEO efforts.
  • Develop and oversee a comprehensive SEO strategy, aligning it with business goals and objectives.
  • Implement diverse SEO strategies to boost website traffic and enhance online visibility.
  • Identify opportunities for growth in terms of markets, products, and sales funnels, utilizing SEO insights.
  • Generate regular reports on SEO performance, providing clear insights to stakeholders and making data-driven recommendations for improvement.

  • Proven experience in SEO management with a successful track record.
  • Solid understanding of search engine algorithms and SEO best practices.
  • Demonstrated ability to manage external agencies, including contract negotiation and financial oversight.
  • Strong analytical skills to assess and optimize website performance using SEO tools.
  • Excellent communication skills to convey SEO insights and strategies to stakeholders.
  • Up-to-date knowledge of industry trends and continuous learning in SEO practices.
  • Familiarity with web analytics tools and proficiency in data-driven decision-making.
  • Bachelor's degree in Marketing, Digital Marketing, or a related field (preferred).
  • Relevant SEO certifications (e.g., Google Analytics, Moz) would be a plus.

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