Senior Customer Performance Analyst

2 months ago

Western Cape, South Africa PEP Full time

We have an exciting opportunity to join PEP’s dynamic Marketing team as a Senior Customer Performance Analyst. Use your analytical flair and skills to shape our customer-centric strategy.

**PURPOSE OF THE JOB**

As a Senior Customer Performance Analyst, you will be at the forefront of PEP’s marketing initiatives, driving actionable insights that enhance customer experience & loyalty, optimise marketing spend, and strengthen our market position.

**KEY RESPONSIBILITIES**
- Conduct in-depth market research and competitor analysis to identify growth opportunities.
- Optimise marketing spend by analysing campaign performance and ROI.
- Enhance customer experience by leveraging data-driven insights.
- Improve customer loyalty through our PEP +More rewarss program by analysing customer behaviour.
- Measure and communicate performance to key stakeholders to drive strategic decisions.

**ROLE REQUIREMENTS**
- Bachelor’s degree in Marketing, Business, Statistics, or a related field.
- 5 years of experience in marketing analytics or a related role

Technical Skills:

- Data Analysis
- Knowledge of statistical methods to identify trends, correlations, and causations in data.
- Above average computer literacy (MS Office, Excel (Advanced), Google Workspace)
- Experienced user of data visualisation tools (e.g, Looker, Tableau, Power BI)
- Familiarity with languages like SQL, R, or Python for data manipulation and analysis.
- Experience with paid media technology, ad serving platforms, and marketing data systems
- Expertise in reporting on media spend, efficiency, and optimization
- Knowledge of web analytics and user behaviour analysis (Adobe Analytics, Google Analytics, etc.)

Soft Skills:

- Problem-Solving
- Critical Thinking
- Data Storytelling
- Curiosity and Proactiveness
- Ability to clearly present findings, insights, and recommendations to both technical and non-technical stakeholders.
- Attention to Detail
- Adaptability and Continuous Learning
- Collaboration
- Business Acumen
- Time Management and Prioritization
- Relationship Building
- Can work independently
- Able to take responsibility and be self motivated
- Team Player
- Competencies: Devotion to quality, Presenting, Structuring, Persuasiveness, Assertiveness, Analysing and forming opinions, Innovating, Market orientation

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