SEO Specialist

4 weeks ago

Cape Town, South Africa Initiate International Full time

Ready to bet on your search engine skills? A leading international gambling operator is looking for an SEO Specialist to join their team in Cape Town and help them stay ahead of the online competition. From researching keywords to optimising content, you’ll be the wizard of the web who helps them cast the spell of success. So if you’re ready to hit the jackpot in the world of online search, this job could be perfect for you



Your key job responsibilities as the SEO Specialist in Cape Town will include:

  • SEO Strategy – Continuously collect, test, analyse data and identify trends or insights to maximise SEO strategy, including off site profile, copy and landing pages
  • Budget Optimisation – Work with Digital Marketing Manager in managing campaign expenses, forecasting, reconciliation and optimisation of SEO budget
  • Task Management – Conduct competitor analysis to improve advertising links and perform ongoing keyword optimisation
  • Content Production – Work with Content Marketer to create briefs to optimise existing documentation and create internal links for campaign pages from supporting content e.g. blogs, services pages etc.
  • Website Management – Work with the development team to implement the best SEO practices including newly developed code, website architecture content, linking and other factors. Fixing website issues identified in audits such as broken links, orphaned pages, indexability issues, schema implementation, implementing 301 redirects,
  • Reporting – Monitoring traffic performance in Google Analytics and Google Search Console




Requirements

Requirements for this SEO Specialist job in Cape Town:

  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Deep understanding and experience with on-page and off-page optimization with the usual SEO tools stack (Ahrefs, SEMRush, ScreamingFrog, Sitebulb, SearchConsole, SurferSEO, Frase…etc.)
  • Experience in on-site link strategies and technical SEO
  • Experience with content strategy and setting a long-term plan
  • Experience with performance tools like Google Analytics, Google Search Console, and Google Tag Manager
  • Excellent English language skills; you can confidently do light SEO edits of articles. You can confidently communicate with stakeholders within and outside the company and progress within the role

If you meet the above requirements for this SEO Specialist job in Cape Town, we would like to hear from you. Please send your CV through. If you do not receive any feedback within 7 days of your application, please be advised that you were not successful in making the shortlist.



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