Insights Manager | Cape Town

3 months ago

Cape Town, South Africa Red Bull Full time
Company Description

The Insights Manager is responsible for the development, implementation and management of brand-relevant strategies, plans, programs, and tools to assist the sales team in increasing visibility, distribution, and market share. Further to this, the Insights Manager needs to lead the regular and promotional pricing strategy of the business, identifying price related opportunities and/or risks. This individual must be able to leverage data gained from business intelligence tools, market research and consumer insight, together with a strong understanding of brand principles to create best practice solutions that will help maximize the efficiency and effectiveness of the sales operations across the South African region.

Job Description

Business Strategy

  • Proactively identifying shopper and market data that would help to deliver Commercial Strategies
  • Providing data-driven insights, analyses, and recommendations to the business and to key stakeholders that optimise long-term category growth by positively shaping strategy on:
  1. Availability and reach
  2. Promotions and Pricing
  3. New Product Initiatives
  4. Competitor performance
  5. Post Campaigns
  6. Companywide performance and opportunities

Business Insights

  • Identify, develop and implement necessary processes to enhance sales business performance.
  • Build & manage the data platform necessary to run analysis and generate insight – directly manage data providers.
  • Identify opportunities and challenges. Quantify the opportunities.
  • Prioritise and provide solutions to overcome the challenge or maximise the opportunity.
  • Sales development analysis (by customer, by channel, by distribution point, etc.)
  • Channel specific strategies and tools/tactics (Retail, Impulse etc.)
  • Fully understand the South African shopper and use shopper data to drive business decisions at the point of sale

Offtake Off Premise Reporting

  • Proactively producing regular and ad hoc account trackers and shopper and market reports for both customer and internal use
  • Collection, analysis, evaluation and presentation of trade sales, financial sales data and distribution data.
  • Track Insights monthly and provide consistent, accurate and timely reporting of opportunities for defending & growing market shares.
  • Track and monitor progress of all Sales initiatives
  • Perform special analytical projects as assigned

External Stakeholder Management

  • Managing all relationships with market and shopper data and research providers (e.g. Nielsen, Silo, Spar Insights,)
  • Establish good working relationships with 3rd party data suppliers
  • Negotiate annual contracts and increases
  • Work with data suppliers to ensure data accuracy and on time delivery
  • Be the point of contact between suppliers and the internal organization
  • Communicate with distribution partners to ensure trade sales data is accurately captured and reported
  • Collect and report sales and distribution data from our distribution partners in the region by working closely with them to ensure accurate and timely collection of data.
  • Oversee Master Data Management (MDM) of all incoming data from all “sell in and sell out” data sources
Qualifications

Higher commercial degree/ University Degree (business, marketing or similar) preferable.

8+ years experience in FMCG sector, ideally as Business Insights Manager, Category Manager, POS Manager or Key Account Manager.

Data-driven, yet a lateral thinker

Concise, impactful presenter

Can identify and prioritise the key insights from a wealth of data

Excellent analytical skills and problem-solving skills with sales data from internal and external sources

Excellent communication skills, including presentation and training skills

Strong planning and project management skills

Takes ownership of the delivery and effectiveness of insights that drive decision making

Driven to understand the background to the question before attempting to answer it – uncover the insight that will really help

Inquisitive nature which pushes the boundaries on finding new information to support an initiative or the next innovative point of sale or category development concept

Creative, with an eye for detail and know how to use the data to tell a story

English written & spoken

Additional Information

This job description is not exhaustive of the potential duties that the successful applicant will be required to perform, and is provided solely to assist potential job applicants in determining their suitability for the role and to apply for the job. It is not an offer of employment and Red Bull is under no obligation to hire an applicant who submits an application.

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