Strategy (Internship)

Found in: Talent ZA C2 - 2 weeks ago


Cape Town, South Africa Publicis Groupe Full time

Job Description

What you will do

Bolster your learning of ATL, BTL and digital channels to support building strategies for clients Source relevant creative inspiration for teams to drive impactful ideas Source and package relevant trends and insights for various categories and industries to inspire agency and clients Provide relevant target market insights across various consumer categories Conduct research and learn how to use data platforms to give relevant insights into strategies and creative work Work together with creative teams to create consumer-relevant ideas for campaigns and proactive opportunities Learn how to craft galvanising strategies from objective to the creative ask Get an understanding of all divisions of the business, working collaboratively across divisions to build strategic relationships with other teams or departments Work together with insights, social, and data teams to provide insights on reports (pre- and post campaigns, monthly social reports)

Qualifications

Good Qualifications to have

A relevant tertiary qualification Advertising / Marketing from a reputable institution.  Proficient in MS Office (Word / Excel / PowerPoint) Understanding of ATL and digital strategy  Excellent understanding of Advertising as a selling tool A good command of the English language (both verbal and written) Good multi-tasking skills Good time-management and organizational skills Good presentation skills Good analytical skills Understanding of sourcing and analysing research – primary and secondary

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