Head of Brand

2 months ago

Cape Town, South Africa Ad Talent Africa Full time

WHO ARE WE: A fast-paced, rapidly growing fintech business.

WHO ARE WE LOOKING FOR:

A Head of Brand and Product Marketing with an in-depth understanding fintech industry, financial services, and digital banking.

WHAT WILL YOU DO:

Brand Strategy and Development

  • Develop and execute global brand strategies for target markets.
  • Align brand strategy with the customer journey for a consistent experience.
  • Adapt brand positioning for digital channels and product appeal.

Product Marketing

  • Create go-to-market strategies tailored to new markets and customer segments.
  • Develop product marketing strategies for different customer journey stages.
  • Communicate product value propositions effectively across markets.
  • Lead digital marketing campaigns to engage customers.
  • Stay updated on product marketing trends to lead the market.

Marketing Campaigns

  • Oversee marketing campaigns to maximize visibility in expansion regions.
  • Collaborate with teams to address customer pain points in campaigns.
  • Lead digital and promotional campaigns for specific products.

Digital Strategy

  • Lead digital strategies for new markets, ensuring cultural alignment.
  • Oversee creation of content that supports customer journey steps.
  • Develop and manage product-related digital content to inform customers.

Team Leadership

  • Lead the marketing team in understanding market-specific strategies.
  • Foster a customer-centric and product-focused culture within the team.
  • Promote digital expertise and create a positive, high-performance work environment.
  • Identify growth opportunities, encourage continuous learning, and ensure workforce planning.

Data Insights and Reporting

  • Present insights and recommendations based on data.
  • Lead market research and implement tracking systems for marketing performance.
  • Monitor and analyze customer journey metrics and digital channel ROI.

Budget Management

  • Manage budgets for marketing activities, product campaigns, and digital strategies.
  • Implement governance and compliance policies to manage risk and ensure cost control.

Stakeholder Collaboration

  • Build strong relationships with stakeholders to meet business and marketing goals.
  • Collaborate with internal and external teams to align marketing with expansion and customer needs.
  • Partner with product and digital teams to optimize strategies and improve the customer journey.

WHAT DO YOU NEED: 

  • Post Graduate Honours Degree or Postgraduate Diploma in Marketing, Business or related field
  • 8 years’ Progressive experience in marketing roles within financial/fintech industry
  • 5 years’ strong leadership and team management experience, including leading and developing high-performing marketing teams
  • 5 years’ proven experience in market expansion strategies, including entering new regions and international markets
  • In-depth understanding of the fintech industry, financial services, and digital banking, including experience in marketing fintech products.
  • Expertise in developing go-to-market strategies, product positioning, and product marketing campaigns.
  • Proficiency in budget planning and allocation, ensuring efficient resource utilisation
  • Strong collaboration skills and the ability to work effectively with various teams, including product development, sales, and customer support
  • Proficiency in data analytics and reporting, with a track record of measuring marketing performance and optimising strategies
  • Capability to create and execute a comprehensive brand strategy, guidelines, and market-specific branding
  • An understanding of customer journey mapping, customer experience enhancement, and a focus on customer satisfaction
  • Proficient in digital marketing strategies, including social media, and online content marketing
  • Excellent written and verbal communication skills, including the ability to present marketing strategies and results to executives and stakeholders

 

  • Head of Brand Development

    1 week ago

    Cape Town, Western Cape, South Africa Merand Corbett & Associates Full time

    Job Title: Head of BrandAbout the RoleWe are seeking a highly experienced and visionary Head of Brand to lead our brand strategy and development efforts in expanding markets.Key ResponsibilitiesBrand Strategy and Development: Develop and execute a global brand strategy that caters to the specific needs and preferences of target markets.Ensure Brand Strategy...

  • Head of Brand Strategy

    2 months ago

    Cape Town, Western Cape, South Africa Merand Corbett & Associates Full time

    Job Title: Head of BrandWe are seeking a highly skilled and experienced Head of Brand to join our team at Merand Corbett & Associates. As a key member of our marketing team, you will be responsible for developing and executing a global brand strategy that drives business growth and customer engagement.Key Responsibilities:Brand Strategy and...

  • Head of Brand: Popular Restaurant Chain

    5 months ago

    Cape Town, South Africa Viv Gordon Placements Full time

    Calling all Brand buffs! It’s your lucky day because we have an exhilarating opportunity for a senior “hot shot” Head of Brand at a well-loved, iconic South African restaurant chain Group’s Cape Town HQ. In this terrifically exciting role as Head of Brand, you will be responsible for driving the growth of the Brand portfolio through breakthrough...

  • Head of Brand and Product Marketing

    1 month ago

    Cape Town, Western Cape, South Africa Ad Talent Full time

    Job Title: Head of Brand and Product MarketingWe are seeking a highly experienced and skilled Head of Brand and Product Marketing to join our team at Ad Talent. As a key member of our marketing team, you will be responsible for developing and executing global brand strategies for target markets, aligning brand strategy with the customer journey for a...

  • Head of Brand and Product Marketing

    3 weeks ago

    Cape Town, Western Cape, South Africa Ad Talent Full time

    Job Title: Head of Brand and Product MarketingAd Talent is seeking a highly experienced Head of Brand and Product Marketing to join our team. As a key member of our marketing leadership team, you will be responsible for developing and executing global brand strategies for target markets, aligning brand strategy with the customer journey for a consistent...

  • Head of Brand Strategy

    4 weeks ago

    Cape Town, Western Cape, South Africa Merand Corbett & Associates Full time

    Job Title: Head of BrandWe are seeking a highly skilled and experienced Head of Brand to join our team at Merand Corbett & Associates. As a key member of our marketing department, you will be responsible for developing and executing a global brand strategy that aligns with our business objectives and drives growth.Key Responsibilities:Brand Strategy and...

  • Brand Manager

    4 months ago

    Cape Town, South Africa Newmark Hotels Full time

    **Scope and purpose of job** Support the Head of Marketing in the day to day running and management of the Newmark Hotel & Reserves portfolio. As a Brand Manager, you will be responsible for developing and implementing brand strategies that enhance our company's reputation and drive brand awareness. This position play’s a critical role in maintaining and...

  • Head of Brand

    1 month ago

    Cape Town, South Africa HyperionDev Full time

    **ABOUT US**: HyperionDev is one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of 'coding bootcamps' in the world. We work with top universities such as Imperial College London, The London School of Economics, The University of Edinburgh, and Stellenbosch University to deliver structured technical courses and...

  • Head of Brand Strategy

    1 month ago

    Cape Town, Western Cape, South Africa Merand Corbett & Associates Full time

    Job DescriptionWe are seeking a highly skilled and experienced Head of Brand to join our team at Merand Corbett & Associates. As a key member of our marketing leadership team, you will be responsible for developing and executing a global brand strategy that drives business growth and customer engagement.Key ResponsibilitiesBrand Strategy and...

  • Head of Brand Strategy and Development

    21 hours ago

    Cape Town, Western Cape, South Africa Ad Talent Full time

    About This RoleAd Talent is seeking a seasoned Head of Brand Strategy and Development to lead our brand and marketing efforts. As a key member of our team, you will be responsible for developing and executing global brand strategies for our target markets.Key ResponsibilitiesDevelop and execute global brand strategies for target markets.Align brand strategy...

  • Head of Brand and Product Marketing

    2 weeks ago

    Cape Town, Western Cape, South Africa Ad Talent Full time

    Job DescriptionWe are seeking a highly skilled Head of Brand and Product Marketing to join our team at Ad Talent. As a key member of our marketing team, you will be responsible for developing and executing global brand strategies for target markets, aligning brand strategy with the customer journey for a consistent experience, and adapting brand positioning...

  • Brand Specialist: Global Youth Culture Fmcg Brand

    5 months ago

    Cape Town, South Africa Viv Gordon Placements Full time

    We have an ace opportunity for a first-rate, Mid-weight Brand Specialist to join the in-house Marketing team at a funky global youth culture FMCG Brand’s Cape Town HQ. The Brand Specialist works closely with the Head of Brand Marketing on understanding and gathering consumer insights and market research, specifically what drives top-of-mind awareness,...

  • Brand Specialist: Global Youth Culture Fmcg Brand

    5 months ago

    Cape Town, South Africa Viv Gordon Placements Full time

    We have an ace opportunity for a first-rate, Mid-weight Brand Specialist to join the in-house Marketing team at a funky global youth culture FMCG Brand’s Cape Town HQ. The Brand Specialist works closely with the Head of Brand Marketing on understanding and gathering consumer insights and market research, specifically what drives top-of-mind awareness,...

  • Head of Brand

    2 months ago

    Cape Town, South Africa Adzuna ZA B C2 Full time

    WHO ARE WE: A fast-paced, rapidly growing fintech business.WHO ARE WE LOOKING FOR:A Head of Brand and Product Marketing with an in-depth understanding fintech industry, financial services, and digital banking.WHAT WILL YOU DO:Brand Strategy and DevelopmentDevelop and execute global brand strategies for target markets.Align brand strategy with the customer...

  • Head of Brand and Product Marketing

    2 months ago

    Cape Town, Western Cape, South Africa Ad Talent Africa Full time

    About UsAd Talent Africa is a fast-paced, rapidly growing fintech business.About the RoleWe are seeking a seasoned Head of Brand and Product Marketing with an in-depth understanding of the fintech industry, financial services, and digital banking.Key ResponsibilitiesBrand Strategy and DevelopmentDevelop and execute global brand strategies for target...

  • Head of Brand

    2 months ago

    Cape Town, South Africa Ad Talent Full time

    WHO ARE WE:  A fast-paced, rapidly growing fintech business. WHO ARE WE LOOKING FOR: A Head of Brand and Product Marketing with an in-depth understanding fintech industry, financial services, and digital banking. WHAT WILL YOU DO: Brand Strategy and Development Develop and execute global brand strategies for target markets. Align brand strategy with the...

  • Head of Brand

    2 months ago

    Cape Town, South Africa Ad Talent Full time

    WHO ARE WE: A fast-paced, rapidly growing fintech business.WHO ARE WE LOOKING FOR:A Head of Brand and Product Marketing with an in-depth understanding fintech industry, financial services, and digital banking.WHAT WILL YOU DO:Brand Strategy and DevelopmentDevelop and execute global brand strategies for target markets.Align brand strategy with the customer...

  • Head of Marketing and Brand Development

    1 month ago

    Cape Town, Western Cape, South Africa Hire Resolve Full time

    Job Title: Head of MarketingHire Resolve's client is seeking a seasoned marketing professional to lead and manage the marketing team in their beverage manufacturing company based in the Western Cape. The ideal candidate will be responsible for developing and executing marketing strategies to promote our products and increase brand awareness.Key...

  • Brand Strategist

    4 weeks ago

    Cape Town, Western Cape, South Africa Rad Resources Full time

    Brand Manager Job DescriptionAt Rad Resources, we're seeking a highly skilled Brand Manager to join our team. As a Brand Manager, you will be responsible for developing and implementing brand strategies that drive business growth and increase brand salience.Key Responsibilities:Brand Strategy Development: Collaborate with the Chief Marketing Officer and...

  • Brand Manager

    1 month ago

    Cape Town, Western Cape, South Africa SPECD (Pty) Ltd Full time

    Job Title: Brand ManagerAs a Brand Manager at SPECD (Pty) Ltd, you will play a pivotal role in shaping and amplifying our brand presence. You will create captivating marketing initiatives across multiple channels that engage and excite our audience. Your creative vision will drive the planning and execution of unforgettable events that bring our brand to...