Head of Brand Marketing

1 week ago

Cape Town, South Africa Electrum Payments Full time
The Company

Electrum is the next-generation cloud-native payments technology company. 

Since 2012, we have established ourselves as a respected partner to banks, retailers and mobile network operators through our deep expertise and track record in delivering trusted enterprise-grade payments solutions.

We’ve built a reputation in providing solutions for high-volume payment schemes and services that enable our clients to deliver to their customers at scale. We love that the projects we work on touch the lives of millions of South Africans daily, making a real difference.

The Opportunity

As head of brand, you will manage, maintain and promote the brand of South Africa’s premier enterprise payments technology company. You will be working with leading banks, retailers and mobile network operators at a time when the payments industry is undergoing unprecedented innovation. You will be part of a highly motivated and ambitious leadership team, who have an incredible track record of consistent growth.

Electrum is growing and we are looking for you to add your passion for brand building and technology to the marketing team.

Requirements

The role

The role will cover both brand and communications management and includes supervising a team of marketing specialists, approving marketing elements such as positioning, messaging, visual artefacts, advertising, and coordinating with product marketers on appropriate branding.

  • Create and implement comprehensive brand communication strategies that align with Electrum's goals and objectives
  • Manage media relations and activities, and handle crisis communications to protect and enhance the brand's reputation
  • Lead the development of engaging content for digital and traditional channels
  • Manage the brand and communications team
  • Develop and maintain relationships with key stakeholders, including internal departments, external partners, and industry influencers. 
  • Monitor the effectiveness of the communication strategy by analysing data for insights. 
  • Prepare and manage budgets aligned to the brand and communication strategy, ensure that resources are allocated efficiently to achieve desired outcomes.
Requirements
  • A Bachelor's degree with postgraduate qualifications, preferably in communications and marketing
  • A minimum of 5 years experience spanning brand management and communications
  • Preference will be given to marketing, brand management and complex B2B experience within the enterprise financial services software industry
  • Experience leading a marketing team
  • Experience in working with 3rd party vendors, for example PR agencies
  • Excellent copywriting and editing skills
Additional skills
  • Proven strategic brand and communication skills
  • Great communication skills
  • Curious about technology and able to build brands in a complex B2B environment 
  • A passion for building brands through showing value for our clients and community
  • Project management
  • Strong attention to detail and problem-solving skills
  • Highly motivated, independent self-starter
  • Experience with Google Suite and Google Analytics
  • Exposure to marketing and management tools i.e., Hubspot, Asana, social media analytics, etc

Benefits

Benefits and a bit about our culture

A good work-life balance is very important at Electrum. To help you manage your own time and energy, Electrum offers benefits such as:

  • Flexibility around core working hours
  • Daily cooked lunches and a stocked kitchen for the mid-day nibbles
  • Team socialising, getaways, and social outings

We have created a safe, transparent environment where we know mistakes happen, and that’s okay. We even have a 3 step approach to dealing with them:

  1. Tell everyone about it
  2. Fix the mistake
  3. Tell everyone about it

You are responsible for your actions – both the successes and the failures.

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