Digital SEO Copywriter

3 months ago

Cape Town, South Africa SPECD (Pty) Ltd Full time

We are seeking a talented DIGITAL SEO COPYWRITER to create engaging and compelling online content for a business audience for one of our clients in the gaming, hospitality, and entertainment industries.
As the primary writer for the digital team, you will craft blog posts, web pages, long-form articles, and content for external forums. Your main objective will be to enhance the business’s organic search results, expand the organization’s digital audience, and contribute to online revenue growth by providing high-quality on-page content and other necessary materials.

JOB DESCRIPTION INFORMATION:
 
Job Title:                               Digital SEO Copywriter
Employment Type:               Permanent, On-site
Work Location:                     Church St, Cape Town - CBD

JOB SCOPE & RESPONSIBILITIES

  • Write high-quality, error-free, original, and engaging long form sports / gambling copy.
  • Work with the design team in the visual’s selection process for every copy to drive user experience, e.g., infographics.
  • Take complex topics and break them down into digestible, engaging, shareable content.
  • Developing both new articles / pages and optimising / rewriting existing pages / articles.
  • Develop content plans / topics aligned to the broader SEO strategy.
  • Keyword research / topic generation.
  • Write compelling copy focussed on keyword research / target keywords with SEO and conversion in mind.
  • Research and fact-check thoroughly to ensure accuracy and effectiveness.
  • Publish blog posts and web content on WordPress according to content calendar.
  • Collaborate cross-functionally for content ideation.
  • Build and implement initiatives to help increase organic traffic to the company website.
  • Work quickly and deliver content delivered consistently, accurately and on time.

Key Stakeholders:
  • Internal: Digital and Marketing and Operations teams; Central Marketing & PR, BU Marketing teams.
  • External: Partners, Sponsors, Agencies & Freelancers.

QUALIFICATION AND EXPERIENCE:

Qualification:
  • 3 Year Bachelor’s Degree, preferably in marketing, communication, English, journalism.
  • GAIQ certification (Google Analytics Certification) is an advantage.
  • Copywriting certification.
Experience:
  • 5 years’ experience working within a digital role as a copywriter; producing digital content.
  • Experience in the use of SEO Tools and Google Analytics for measuring and reporting.
  • Exposure / knowledge of the sports betting and online gaming / casino industry is a strong advantage.
  • Excellent writing career.
  • Portfolio proof of ability will be requested.

Work conditions and special requirements:
  • May be required to work overtime in line with operational requirements (this may include weekends, public holidays).

COMPETENCIES
 
Technical proficiency:
  • Strong verbal and written English communication skills.
  • Advanced proficiency in MS-Office Suite (Word, Excel, PowerPoint, Outlook, Adobe).
  • Command of other languages is advantageous, especially French.
  • Knowledge of sports / betting / gambling and a willingness to develop a deep understanding of SEO writing strategies.
  • Use of generic SEO tools like Yoast, Grammarly and Litmus Marketing.
  • Understanding of communication legislation (POPIA/CPA/WASPA).
  • Project management skills.
  • Knowledge of SEO best practices.
  • Keyword research.
  • Experience with popular content management systems especially wordpress.
  • Web Analytics and architecture.
 
Know-how:
  • Requires specialised knowledge of copywriting, editing techniques, and processes relating to SEO and the development of written and print content.
  • Short term planning within a 6 months’ timeframe.
  • Organise, plan, and prioritise tasks for self to ensure that work gets done efficiently and within budget constraints.
  • Interact with management across business units to influence and encourage specific behaviour.
 
Problem-solving:
  • Deal with diverse problems in own area, using judgment and discretion to resolve them.
  • Interprets customer requirements in terms of services available and the applicable constraints.
  • Takes initiative in making decisions which are made within well-defined, somewhat diversified procedures and limits of authority.
  • Considers all the facts, options, and possible outcomes prior to making decisions.
  • Analyse and diagnose issues and challenges and offer a solution in line with technical knowledge.

Accountability:
  • Takes ownership of departmental requests and requirements.
  • Solve a wide range of queries related to service, dealing with these sensitively and within operational/procedural limitations.
  • Arbitrate / resolve any difficult or escalated complaints / issues.
  • Supervises progress, results and service offered on the shift.
  • Interprets customer requirements in terms of services available and facilitates operational processes.
  • Refers problems falling outside parameters to the manager for resolution.

 PACKAGE & REMUNERATION:
  • Salary will be commensurate with experience and qualifications.

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