▷ (High Salary) Digital SEO Copywriter
1 month ago
JOB DESCRIPTION INFORMATION:
Job Title: Digital SEO Copywriter
Employment Type: Permanent, On-site
Work Location: Church St, Cape Town - CBD
JOB SCOPE & RESPONSIBILITIES
- Write high-quality, error-free, original, and engaging long form sports / gambling copy.
- Work with the design team in the visuals selection process for every copy to drive user experience, e.g., infographics.
- Take complex topics and break them down into digestible, engaging, shareable content.
- Developing both new articles / pages and optimising / rewriting existing pages / articles.
- Develop content plans / topics aligned to the broader SEO strategy.
- Keyword research / topic generation.
- Write compelling copy focussed on keyword research / target keywords with SEO and conversion in mind.
- Research and fact-check thoroughly to ensure accuracy and effectiveness.
- Publish blog posts and web content on WordPress according to content calendar.
- Collaborate cross-functionally for content ideation.
- Build and implement initiatives to help increase organic traffic to the company website.
- Work quickly and deliver content delivered consistently, accurately and on time.
Key Stakeholders:
- Internal: Digital and Marketing and Operations teams; Central Marketing & PR, BU Marketing teams.
- External: Partners, Sponsors, Agencies & Freelancers.
QUALIFICATION AND EXPERIENCE:
Qualification:
- 3 Year Bachelors Degree, preferably in marketing, communication, English, journalism.
- GAIQ certification (Google Analytics Certification) is an advantage.
- Copywriting certification.
Experience:
- 5 years experience working within a digital role as a copywriter; producing digital content.
- Experience in the use of SEO Tools and Google Analytics for measuring and reporting.
- Exposure / knowledge of the sports betting and online gaming / casino industry is a strong advantage.
- Excellent writing career.
- Portfolio proof of ability will be requested.
Work conditions and special requirements:
- May be required to work overtime in line with operational requirements (this may include weekends, public holidays).
COMPETENCIES
Technical proficiency:
- Strong verbal and written English communication skills.
- Advanced proficiency in MS-Office Suite (Word, Excel, PowerPoint, Outlook, Adobe).
- Command of other languages is advantageous, especially French.
- Knowledge of sports / betting / gambling and a willingness to develop a deep understanding of SEO writing strategies.
- Use of generic SEO tools like Yoast, Grammarly and Litmus Marketing.
- Understanding of communication legislation (POPIA/CPA/WASPA).
- Project management skills.
- Knowledge of SEO best practices.
- Keyword research.
- Experience with popular content management systems especially wordpress.
- Web Analytics and architecture.
Know-how:
- Requires specialised knowledge of copywriting, editing techniques, and processes relating to SEO and the development of written and print content.
- Short term planning within a 6 months timeframe.
- Organise, plan, and prioritise tasks for self to ensure that work gets done efficiently and within budget constraints.
- Interact with management across business units to influence and encourage specific behaviour.
Problem-solving:
- Deal with diverse problems in own area, using judgment and discretion to resolve them.
- Interprets customer requirements in terms of services available and the applicable constraints.
- Takes initiative in making decisions which are made within well-defined, somewhat diversified procedures and limits of authority.
- Considers all the facts, options, and possible outcomes prior to making decisions.
- Analyse and diagnose issues and challenges and offer a solution in line with technical knowledge.
Accountability:
- Takes ownership of departmental requests and requirements.
- Solve a wide range of queries related to service, dealing with these sensitively and within operational/procedural limitations.
- Arbitrate / resolve any difficult or escalated complaints / issues.
- Supervises progress, results and service offered on the shift.
- Interprets customer requirements in terms of services available and facilitates operational processes.
- Refers problems falling outside parameters to the manager for resolution.
PACKAGE & REMUNERATION:
- Salary will be commensurate with experience and qualifications.
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