Marketing Generalist

5 months ago

Sandton, South Africa Moore Recruitment Full time

**Job Advert Summary**:
Moore Infinity is a dynamic professional services firm located in Bryanston, Sandton, that is dedicated to building meaningful relationships with our clients. With a strong focus on innovation and entrepreneurship, our young and ambitious team is committed to providing exceptional services while bringing fresh perspectives and creativity to the table. Our dedication to professionalism and excellence sets us apart, and we are passionate about making a positive impact in the business world.

The Marketing Generalist's role involves participating in a diverse range of marketing activities and tasks across multiple channels, ensuring the development and execution of a unified and impactful marketing strategy. This individual must be capable of handling all aspects, including initiation, implementation, and measurement, without the assistance of a team.
- Experience with graphic design, web design, and/or video production
- Working knowledge of Adobe Creative Suite and other related software
- Experience with content marketing, SEO, and social media marketing
- Proficiency in Google Analytics and other reporting tools
- Industry specific experience

**Minimum Requirements**:

- Bachelor’s degree in marketing, communications, or related field
- 3-5 years professional experience in marketing or a related field
- Demonstrated success developing and executing marketing campaigns
- Excellent writing, editing, and proofreading skills
- Excellent communication and public speaking skills
- Strong research and data analytic skills
- Strong project management and organizational skills
- Creative thinker with the ability to generate new ideas
- Extensive experience in social media marketing

**Duties and Responsibilities**:

- Understand the organization’s marketing goals and objectives, and develop strategies and plans to achieve them
- Research and analyze market trends, demographics, pricing, competitor services, and other relevant information to help form marketing strategies
- Oversee and coordinate product development and monitor trends that indicate the need for new products and services
- Develop marketing campaigns to promote products and services
- Plan and direct promotional presentations, including press conferences and public relations events
- Write copy for promotional materials, such as brochures and website content, and create or oversee production of marketing collateral
- Manage social media accounts and post content on a regular basis to engage followers and build brand awareness
- Monitor and report on effectiveness of marketing campaigns and adjust strategies as needed
- Coordinate trade show logistics and participate in industry events to generate leads and build relationships
- Negotiate contracts with vendors and suppliers to get the best terms possible
- Prepare budgets and track expenses to stay within budget constraints
- Manage internal communications
- Manage marketing strategy and material for recruitment purposes

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