Campaign Manager: Category Growth Specialist

1 month ago

Cape Town, South Africa Ad Talent Africa Full time

Who are we: A leading South African online retailer

Who are we looking for: A highly talented Campaign Manager: Category Growth Specialist in Cape Town

What will you do:

  • Develop and implement a social media paid content strategy that supports the Marketing objectives (with external counsel/workshop from brand strategy partners where required). Integrating Paid and Organic, with Paid strategic and implementation support from the Head of Performance Marketing and external agency
  • Run, 0ptimise and manage company's performance channels with a core focus across Paid Social and reporting on a daily, weekly and monthly basis to the internal and external stakeholders
  • Liaise with other departments to direct the marketing priorities that enable business success across paid social and other paid media channels
  • Build and maintain relationships with our commercial partners at an account manager level and advise on best practices across performance and organic media channels
  • Develop and execute Paid Social Media strategies for key business categories
  • Work closely with the Social Media Manager to align organic and paid strategies and campaigns across social media
  • Work closely with the Social Media Manager to build channel-specific content plans that engage and excite followers across all social media channels
  • Execute all commercial paid campaigns as booked by the Advertising or Retail Marketing teams
  • Technical implementation of campaign strategies (campaign setup, bidding strategy executions and feedback loop) and A/B test across all performance marketing channels
  • Run, optimise and manage our campaign sets across various channels(Google, Facebook, TikTok etc) and platforms (web + app)
  • Develop, scale and continuously refine and optimise our campaign strategy for the future, ensuring our full-funnel marketing strategy complements each performance channel
  • Plot out the category-specific growth across digital channels, identifying strategic growth audiences and building a high-quality category-specific media plan

What do you need: 

  • A tertiary qualification is required preferably in Marketing, Statistics, Mathematics or Computer Science
  • At least 3-5 years of experience in a campaign manager role
  • Certifications: Google Ads (required) Google Analytics (required) DoubleClick (beneficial)
  • Experience on the following platforms:
    • Google Ads (required) - Includes Search(required), Shopping(required), Discover(beneficial), YouTube(required) and App Campaign (beneficial)
    • Google Marketing Platform: (Having experience across all is beneficial, but not required)
  • SA360 (beneficial)
  • DV360 and CM360 (beneficial)
  • GA360 (Beneficial) and GA4(beneficial)
  • Experience on the following social platforms:
    • Meta Ads (Facebook, Instagram, Whatsapp) (required)
    • TikTok (required)
    • Snapchat (beneficial)

Attributes required:

  • Data-driven decision-making capabilities with the ability to converse with all levels of management about their approach
  • A strong problem-solving and solution-orientated mindset
  • Attention to detail in all levels of their approach to campaign management. (Campaign set up and reporting)
  • E-commerce experience (required)

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