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Campaign Manager: Category Growth Specialist

1 month ago

Cape Town, South Africa takealot.com Full time

We are a young, dynamic, hyper-growth company looking for smart, creative, hard-working people to join us. We offer market-related benefits, a great work environment, and a promise that you won't be bored as long as you are prepared for a challenge and want to build something great.

**This role reports to the Head of Performance & Projects**

**Your responsibilities will include**:

- Run, Optimise, and Manage Takealot's performance channels with a core focus across Paid Social, and reporting on a daily, weekly, and monthly basis to the internal and external stakeholders.
- Liaise with other departments to direct the marketing priorities that enable business success across paid social & other paid media channels.
- Build and maintain relationships with our commercial partners at an account manager level and advise on best practices across performance and organic media channels.
- Develop & execute Paid Social Media strategies for key business categories
- Work closely with the Social Media Manager to align organic & paid strategies and campaigns across social media.
- Work closely with the Social Media Manager to build channel-specific content plans that engage and excite followers across all social media channels
- Execute all commercial paid campaigns as booked by the Advertising or Retail Marketing teams
- Technical implementation of campaign strategies (campaign setup, bidding strategy executions, and feedback loop), and A/B test across all performance marketing channels.
- Run, Optimize and Manage our campaign sets across various channels(Google, Facebook, TikTok etc) and platforms (web + app)
- Develop, scale, and continuously refine and optimize our campaign strategy for the future, ensuring our full-funnel marketing strategy complements each performance channel.
- Plot out the category-specific growth across digital channels, identifying strategic growth audiences and building a high-quality category-specific media plan.

**Attributes required**:

- Data-driven decision-making capabilities with the ability to converse with all levels of management about their approach.
- A strong problem-solving and solution-orientated mindset.
- Attention to detail in all levels of their approach to campaign management. (Campaign set up and reporting)
- E-commerce experience (required)

**Qualifications and Experience**:

- A tertiary qualification is required preferably in Marketing, Statistics, Mathematics, or Computer Science
- At least 3-5 years of experience in a campaign manager role.
- Certifications: Google Ads (required) Google Analytics (required) DoubleClick (Beneficial)
- Experience on the following platforms:

- Google Ads (required) - Includes Search(required), Shopping(required), Discover(Beneficial), YouTube(required), and App Campaign (Beneficial)
- Google Marketing Platform: (Having experience across all is beneficial but not required)
- SA360 (Beneficial)
- DV360 and CM360 (Beneficial)
- GA360 (Beneficial) and GA4(Beneficial)
- Experience on the following platforms Social Platforms:

- Meta Ads ( Facebook, Instagram, Whatsapp) (required)
- TikTok (required)
- Snapchat (Beneficial)

**The Environment**:

- commerce company in Africa.
- We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve.
- We are short on ego and high on output.
- We are doers and not only thinkers, its all in the execution after all.
- We love what we do and what we are creating.

We seek to Employ an **Extra Ordinary Mind **who:

- is forthright but respectful
- is an expert at doing, who can not only design but also execute
- is analytical, able to use data to make decisions
- is competitive, self-directed and strive to be the BEST (GREAT requires a lot of work and does not only happen during business hours
- is passionate about the potential of e-commerce and delivering a world-class customer experience
- is entrepreneurial, thrives under change and accepts it is a constant and always looks for solutions to do something better and faster
- is able to think about problems from a business perspective using technical and product input
- is curious and challenge the status quo
- is innovative and enjoys iteration
- is collaborative
- thinks like an owner of the business.
- is **SMART, has INTEGRITY **and **is HARDWORKING**

If you meet the above you are an **Extraordinary Mind **so come and join us
- Takealot is an Equal Opportunity Employer. We encourage applicants from the previously disadvantaged groups and people with disabilities, to apply_.