Manager, Go-to-Market

At 2U, we are all in on purpose. We are motivated by our mission - to eliminate the back row in education - and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world's leading online learning platform, 2U powers more than 4,000 online higher education offerings - from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

What We're Looking For:

The Go-to-Market (GTM) Enablement team is a strategic partner to our Enterprise organization, dedicated to accelerating revenue growth. We are the force multiplier for the GTM teams, equipping them with the essential skills, knowledge, tools, and content they need to win in a competitive market. By developing world-class onboarding, continuous training programs, and high-impact collateral, we directly impact productivity, quota attainment, and overall GTM success.

The Manager of GTM Enablement leads this critical function, shaping the strategy and execution of programs that make our entire GTM team more effective. This leader will manage a team focused on building and scaling programs that empower our team to close deals faster and more efficiently.

Responsibilities Include, But Are Not Limited To:

• Drive GTM Effectiveness: Lead and mentor a team of GTM Enablement specialists, fostering a performance-oriented culture obsessed with success and continuous improvement.
• Build the GTM Enablement Roadmap: Develop and execute a strategic enablement roadmap that is directly aligned with GTM leadership priorities and revenue goals. This includes designing, building, and scaling high-impact programs (e.g., new hire onboarding, skills training, product launch readiness, and sales methodology).
• Boost Productivity: Identify and eliminate barriers to productivity. Partner directly with GTM leaders and frontline reps to diagnose performance gaps and deliver targeted solutions (coaching, content, or process improvements) that drive measurable results.
• Own Winning Sales Content: Manage the entire collateral lifecycle-from creation to delivery. Ensure our GTM teams have easy access to compelling, on-brand content (pitch decks, case studies, battlecards, and competitive intelligence) that moves deals forward.
• Implement Performance-Driven Programs: Design and deploy targeted enablement initiatives-from new plays to competitive positioning-that directly influence rep behavior and improve key metrics (e.g., win rates, deal velocity, and average deal size).
• Measure Business Impact: Define and track key enablement KPIs (e.g., time to ramp, quota attainment, tool adoption, and content engagement). Continuously measure the business impact of our programs and technology, providing actionable insights to GTM leadership.

Things That Should Be In Your Background:

• 4+ years of experience in enablement, revenue operations, or a similar role with a direct impact on sales performance.
• 3+ years of experience managing complex, cross-functional GTM projects (e.g., sales kickoffs, product launches, or new sales tech rollouts).
• 1+ year of experience leading and developing a high-performing team.
• A proven track record of improving GTM team productivity and driving revenue in a recurring revenue (SaaS, subscription) business.

Other Attributes That Will Help You In This Role:

• Deep Empathy for GTM teams: You understand the challenges sellers face and are passionate about making them wildly successful.
• Executive Presence: You can confidently partner with and influence senior leaders, presenting your strategy and results with clarity.
• A Bias for Action: You are a natural problem-solver who can navigate ambiguity and drive complex initiatives from strategy to execution.
• Data-Driven: You have a data-driven mindset and experience measuring effectiveness, using KPIs to tell a story and drive decisions.
• Exceptional Program Management: You can manage multiple high-stakes projects simultaneously without letting details slip.
• Adaptable: You thrive in a fast-paced, high-growth environment and can adapt to shifting priorities.
• Global Mindset: You have experience working effectively with diverse, global teams.

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you're excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us - and do work that makes a difference. #NoBackRow

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, ZA benefits include:

• 2 complimentary Getsmarter short courses per year
• Subsidised medical aid with Discovery Health Medical Scheme
• 4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit
• Employee Assistance Program (EAP)
• Generous leave policy including time off to volunteer for non-profit organization, study leave, sports leave and a company-wide festive season break

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we've taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at:

About 2U

For more than a decade, 2U has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings - from free courses to full degrees - and helping unlock human potential. To learn more: visit
About edX

edX is the education movement for restless learners and a leading global online learning platform from 2U. Together with the majority of the world's top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there - we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at

Learn more at
#NoBackRow

The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans' status, or any other classifications protected by applicable federal, state or local laws. 2U's equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

2U is strongly committed to diversity within its community and especially welcomes applications from South African citizens who are members of designated groups who may contribute to Employment Equity within the workplace and the further diversification of ideas. In this regard, the relevant laws and principles associated with Employment Equity will be considered when appointing potential candidates. We are required by law to verify your ability to work lawfully in South Africa. 2U requires that you submit a copy of either your identity document or your passport and any applicable work permit if you are a foreign national, along with an updated curriculum vitae.

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