Product Marketing Manager

1 week ago

Cape Town, Western Cape, South Africa Ozow Full time R900 000 - R1 200 000 per year
About Ozow

Ozow is a proudly South African fintech company, building innovative, secure, and frictionless payment solutions that make it seamless for businesses and consumers to transact. Our growing suite of products, including Pay by Bank, Bank APIs, Cash Vouchers, Debit and Credit Card, PayShap, Payouts and Refunds, and the Ozow Merchant Portal, are reshaping how payments are made, collected, and managed in South Africa.

The Role

We are looking for a strategic and execution-focused Product Marketing Manager who will serve as the vital link between Marketing, Sales, and Product. This is a critical role that ensures a cohesive product narrative, drives go-to-market (GTM) success, and enables us to package, position, and sell Ozow's products effectively.

This role spans strategy, content creation, market research, messaging, training, CRM, and product enablement, owning the entire lifecycle from product ideation to post-launch optimisation.

Key Responsibilities

Market Research & Product-Market Fit
  • Lead qualitative and quantitative research to validate product-market fit before development begins.
  • Work closely with Product Managers to shape feature prioritisation and roadmap direction based on market needs and customer demand.
  • Identify emerging trends, customer pain points, and industry shifts to ensure Ozow's offerings remain relevant, differentiated, and competitive.
  • Synthesise insights into actionable recommendations that inform positioning, pricing, product design, and go-to-market strategy.
  • Champion the voice of the customer/merchant across the business, ensuring insights are continuously fed back into product and marketing strategies.
Go-to-Market Strategy and Execution
  • Develop and lead go-to-market strategies for new products, features, and improvements across our full suite: Pay by Bank, Bank APIs, Cash Vouchers, Card Payments, PayShap, Payouts, Refunds, and Merchant Portal.
  • Work with Product, Marketing, Sales and Client Success teams to ensure aligned and timely execution of GTM plans.
  • Build and execute launch plans, timelines, and stakeholder communications.
Cross-Functional Collaboration and Integration
  • Serve as the key liaison between Marketing, Sales, and Product, ensuring tight coordination, shared insights, and consistent messaging.
  • Drive the development of business cases and product narratives pre-development to ensure product-market fit.
  • Champion the feedback loop between Product, Sales, Client Success and merchants to inform future roadmaps and campaigns.
Positioning, Messaging and Storytelling
  • Own the product messaging framework, ensuring clarity, consistency, and differentiation across all touchpoints.
  • Translate technical features into compelling value propositions tailored to target audiences and verticals.
Content Development and Enablement
  • Create and manage sales and enablement content including pitch decks, brochures, battlecards, one-pagers, FAQs, and product sheets.
  • Write and review content for integration guides, CRM journeys, onboarding flows, help centre articles, and email comms.
  • Maintain a centralised content hub/repository for the Commercial team to easily access up-to-date collateral.
Insights and Research
  • Conduct competitive research, win/loss analysis, and customer interviews to inform strategy and refine messaging.
  • Lead merchant and customer surveys, in collaboration with UX, to gather actionable insights on product usage, sentiment, and opportunities.
Customer Experience and Journey Optimisation
  • Work with UX, Product, and Client Success teams to optimise the end-to-end merchant journey.
  • Own post-launch feedback and tracking to ensure continuous improvement of product adoption and satisfaction.
Performance and Analytics
  • Define and track key product marketing metrics including adoption, engagement, revenue contribution, churn, and feedback loops.
  • Leverage data, AI, and marketing automation tools to optimise targeting, messaging, and performance across channels.
What You'll Need
  • 5+ years' experience in Product Marketing or related roles within a B2B SaaS or fintech environment.
  • Strong understanding of the payments landscape in South Africa is an advantage.
  • Experience working with CRM platforms, marketing automation tools, and analytics dashboards.
  • Proven ability to work cross-functionally and influence multiple stakeholders.
  • Exceptional communication skills, both verbal and written, with an eye for detail and storytelling.
  • Experience with building business cases, conducting market research, and managing product positioning.
  • Ability to thrive in a fast-paced, entrepreneurial environment.
Your skills and competencies
  • You eagerly embrace change, absorb cross-functional skills, and connect ideas across disciplines to drive fresh thinking and innovation.
  • Ability to initiate, develop, maintain and leverage outstanding relationships to influence a wide network, both inside and outside the company.
  • A trailblazer who steps up, takes charge, and creates meaningful impact-those driven by performance and purpose to lead from the front and make a real difference every day.
  • You thrive in collaboration, embrace inclusion, and bring a genuine curiosity for global cultures-valuing collective success over individual credit.
  • Demonstrate strategic foresight, sound judgement, and the ability to make confident decisions under uncertainty, always working toward the best possible outcomes.
  • You challenge norms, champion innovation, and constantly seek growth-for themselves, their team, and the solutions they build.
  • You are a decisive doer-those who take initiative, follow through with confidence, and ensure results through courageous, hands-on leadership.
  • We value optimism, agility, and the strength to persevere under pressure-balancing performance with positivity, even in challenging environments.
  • You are driven, proactive individuals who take ownership, face challenges with grit, and consistently push for excellence-not just as participants, but as catalysts for success.
Interview process

During the interview process you will meet with the People team, the hiring manager, and relevant CSuite. Be prepared to complete a technical assessment that will showcase your skills.

In office perks
  • Healthy breakfast, lunches and snacks
  • Monthly team connects
  • On-site Barista
  • Birthday Leave
Perks for South African based employees
  • Medical aid subsidy
  • Group Risk Insurance
  • Generous paid annual leave
  • Birthday leave
  • Learning and Development opportunities
  • Mentorship programme
  • Quarterly team building
  • Community initiatives
  • Access to cutting edge technology - Ozow Tech Stack
Our Employee Value Proposition

Join Ozow and become part of an elite force that challenges the ordinary and achieves the extraordinary. If you're driven to make an impact, embrace challenges, and seek unparalleled opportunities for growth, your journey starts here.

Compliance

As a fintech company, we prioritize data security, confidentiality, regulatory and compliance. Due to the sensitive nature of our work, we require individuals with a high level of integrity and trustworthiness to ensure adherence to financial regulations and industry standards. Given the sensitive nature of our work, all employees are expected to demonstrate professionalism, accountability, and a commitment to ethical conduct in line with financial regulations and industry standards

Ready to be exceptional? Apply now

Keen to know more?

Interested in joining our rocket ship?

To find out more about life at Ozow, head over to our Careers Page here

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