Head of Marketing

1 week ago

Johannesburg, Gauteng, South Africa Lumenii Full time R750 000 - R1 045 000 per year

GALXBOY — South Africa's leading streetwear movement — is searching for a bold, creative, and commercially sharp
Head of Marketing
to shape the next era of the brand. This role is the heartbeat of GALXBOY's growth: owning the full marketing function, driving cultural relevance, building hype through world-class events and campaigns, and setting the strategic direction that elevates visibility, engagement, and sales. If you can connect culture to commerce, story to strategy, and ideas to execution — this is your stage.

MAIN OUTCOMES

  • Deliver a high-impact annual brand and marketing strategy
  • Lead events, activations, and cultural moments that drive hype, traffic, and loyalty
  • Build and manage influencer, media, and brand partnerships
  • Oversee creative direction and ensure consistent, high-quality brand execution
  • Design and implement scalable marketing structures, SOPs, and systems
  • Lead 360° product launches and seasonal campaigns
  • Drive data-informed decisions through analytics, reporting, and ROI tracking

KEY RESPONSIBILITIES
Brand Strategy & Creative Direction

  • Own GALXBOY's brand positioning, creative direction, and seasonal strategy
  • Lead storytelling and campaign concepts for drops, collaborations, and cultural moments
  • Oversee creative output across photography, video, digital and retail channels.
  • Ensure brand consistency across all touchpoints.

Events, Activations & Community Engagement
Manage the full annual events and activations calendar

Drive all aspects of event planning and execution

Build hype-driven, immersive brand experiences

Track event success, metrics, and ROI

Partnerships & Influencer Management

  • Identify and secure brand-building partnerships
  • Manage influencer relationships, collaborations, and deliverables
  • Drive co-branded campaigns and capsule drops.

Digital Marketing & Social Media

  • Lead digital strategy across IG, TikTok, YouTube, and paid media
  • Oversee content calendars, influencer content, and audience engagement
  • Collaborate with E-commerce and Creative teams for launch amplification
  • Use data to optimise content and campaign performance.

Team Leadership & Operational Excellence

  • Build strong SOPs, workflows, and approval systems
  • Lead, coach, and manage the marketing team
  • Strengthen collaboration across internal departments
  • Foster a culture of accountability, creativity, and innovation.

Budget, Reporting & Analytics

  • Manage the full marketing budget
  • Deliver weekly and monthly reports
  • Measure and optimise ROI across marketing activities
  • Use insights to guide decisions and identify growth opportunities

Requirements

QUALIFICATIONS & EXPERIENCE

  • Degree/diploma in Marketing, Brand Management, Communications, or similar.
  • 5+ years' experience in marketing, with at least 2 years in a leadership role
  • Strong background in events, activations, partnerships, and influencer marketing
  • Experience in fashion, retail, lifestyle, or youth culture industries is a strong advantage
  • Solid experience in digital marketing and social media strategy
  • Creative direction or design exposure preferred

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