Senior Brand Manager: Convenience Foods

Overview
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit

Responsibilities
What we're looking for:
Develop the portfolio strategy and drive the execution of the strategy end to end including: Innovation, consumer centric communication and activations, brand positioning, brand performance, agency relationship management, digital strategy and execution.

The ideal candidate must be able to manage more than one brand and be able to guide and develop the brand manager, be resilient, a self-starter, agile and results driven.

• Lead portfolio growth strategy to dock into overarching Convenience Food strategy and priorities, ensuring consumer remains at the heart of all decisions
• Execution of Marketing activity, partnering with Agencies, Shopper, Customer to bring to life
• Project Management of innovation / renovation projects with Commz & NPD to execute innovation pipeline and support development of future innovation funnel
• Execute marketing activity to meet AOP targets on vol, NR
• Portfolio monitoring to understand gaps and work with cross functional teams to resolve
• Partner with Agencies (ATL, Shopper, Digital, etc) to deliver effective campaigns
• Manage and develop team. Lead implementation of Pepsi best practices (e.g. TCP)
• Ongoing tracking of brand health via shares, volumes, net revenue, equity measures etc
• Partner with Insights and Analytics to identify research gaps and to develop best solution
• A&M daily management and reporting as needed

Qualifications
What will qualify you for the role
:

• 5 - 7 Years working experience
• Qualification: 3 (Three) year Marketing Degree from a tertiary institution
• Key Skills & Experience:
• Commercial understanding and ownership: Income statement to GP and bottom line + Budget management and reconciliation.
• Financial acumen for reporting and tracking financial and share performance and forecasting.
• Multi-disciplinary team and project leadership. Full value chain understanding and management.
• Regulatory/compliance on products and consumers (CGSA, DOH etc).
• Consumer behaviour and Shopper behaviour understanding.
• Research and analytics understanding and tracking; Customer and trade understanding, shopper and category growth strategies and customer/sales interactions.

• Project management:

• Innovation development and cross functional teams management

• Communication development and execution with agency partners

• Cross portfolio project management (example: shared projects across beverages) requiring cross team management

• Ability to work independently and in teams

• To effectively engage senior management to gain alignment/approval on projects/tasks
• Ability to build strong relationships, particularly with sales and other customers to deliver specific activity.
• Detail orientated and ability to navigate systems, procedures and practices.
• Needs to bring insight to data and problem solving ability.

"PepsiCo is an Equal Opportunity Employer in line with the Employment Equity Act"