Social Media Specialist

Minimum requirements:

• Grade 12 
• Diploma or Degree in social media, marketing, communication and/or business would be preferred. 
• Industry relevant certifications would be advantageous 
• Google Ads, PPC, SEO, FB Blueprint, Google search and Display etc
• At least 4-6 years experience in a similar role. 
• Experience within implementation of Social Media Strategies 
• A creative portfolio of previous campaigns highlighting the role the candidate played to contribute to its success (strategy, ideation, briefing and execution) is required. 
• Highly organised and able to work in a fast-paced environment while managing multiple projects across multiple regions. 
• Ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate potential issues. 
• Experience with paid social media and managing a budget. 
• Interest in, and knowledge of streaming entertainment categories, is preferred. 
• Engaging social media content. 
• Up to date with relevant industry trends. 
• Clear understanding of content creation per platform.

Responsibilities:

• Daily, weekly, and monthly managing of social media platforms including content creation, scheduling, and planning. 
• Day-to-day management of always-on and large-scale marketing campaigns across multiple social media platforms and regions for local, international, and original content. 
• Plan, brief, approve and execute content as and when needed from designers, mixed media specialists, creative teams, and external agencies. 
• Ongoing collaboration and alignment with internal teams (content, marketing, PR and comms, operations, partnerships etc) to develop and maintain a social media content calendar based on key marketing focus areas and region. 
• Provide guidance and support for key local and international content; partnerships; product and other brand relevant campaigns including specifying required deliverables, communicating support strategy, and ensuring timeous execution. 
• Identify relevant tactical social media content and customer opportunities to grow brand love across all regions. 
• Develop and execute detailed, original social media content strategies for relevant key marketing focus areas per region as required. 
• Assist in development/input of short and long-term social media strategy. 
• Manage platforms relevant to designated regions (Kenya, Nigeria, Ghana, Diaspora, and others)
• Align with and/or brief external agencies across multiple regions to ensure adequate support on campaigns. 
• Provide feedback and guidance to ensure all required creative is delivered on-brand, fit-for-purpose and of high quality, to be used on brand pages. 
• Align with various internal stakeholders across the company to execute and deliver on cross promotion of assets to drive, support, and create awareness of the brand. 
• Proactively contribute ideas to projects. 
• Consistently demonstrate ability to successfully move into problem-solving mode whenever challenges or concerns arise. 
• Compile media and content calendar and regularly identify opportunities to strengthen our presence.
• Coordinate and proactively think through all pieces of content. 
• Create social media content that demonstrates a solid understanding of the medium as well as understanding of our business objectives and how it is to be positioned in the social media ecosystem.
• Consistently meet project deadlines. 
• Manage and provide guidance on multiple influencer campaigns as required across multiple regions, including briefs, copy, content approval and PCAs. 
• Actively measure, track and report on organic content on a weekly and/or monthly basis with actionable insights, as per management and business requirements. 
• Manage post campaign analysis reporting on social media campaigns to feedback on successes and key insights. 
• Co-ordinate and oversee the workload and deliverables of the MAH Social Media Co-Ordinator