Social Media Specialist

1 week ago

Johannesburg, Gauteng, South Africa Wetpaint Advertising Full time R250 000 - R450 000 per year

We're Wetpaint — a creative and technology-driven advertising agency redefining how brands connect with audiences. Our mission is to #LeadTheShift — transforming traditional marketing into emotionally intelligent, tech-powered storytelling.

We're looking for a Social Media Specialist with strong creative instinct, strategic depth, and a passion for building authentic online communities. This is a hands-on role — perfect for someone who can craft ideas, create content, and manage digital conversations that move people and build brand love.

  1. Content strategy and creation

Develop monthly and campaign-based social media strategies aligned to brand objectives.

Create and manage all organic social media content — including static posts, carousels, reels, videos, and stories.

Develop relevant content topics to reach and engage target audiences.

Curate, write, and schedule all content in collaboration with design and strategy teams.

Maintain a consistent brand tone and visual identity across all platforms.

Generate ideas for trending, culturally relevant, and seasonal content.

Ensure all content is optimised for each platform's best practices and performance standards.

  1. Community management and engagement

Monitor, listen, and respond to users in a timely, brand-appropriate way.

Build and nurture communities — cultivating meaningful engagement, loyalty, and advocacy.

Engage in active social listening to identify opportunities for conversations, trends, and collaboration.

Conduct online advocacy and open streams for cross-promotions or influencer collaboration.

  1. Analytics, reporting and optimisation

Track, analyse, and interpret social media metrics to evaluate performance.

Use data to tweak and optimise strategy, posting schedules, and content direction.

Translate anecdotal feedback and audience behaviour into actionable recommendations.

Monitor effective benchmarks and emerging best practices to continuously improve results.

  1. Continuous innovation and learning

Stay ahead of social media trends, platform updates, and algorithm changes.

Explore AI and automation tools to improve social scheduling, analytics, and content ideation.

Continuously educate the team on new opportunities and best practices.

Identify new tools, applications, and creative formats to push brand presence forward.

REQUIREMENTS

3+ years' experience in social media management or digital marketing (agency experience preferred).

Solid understanding of traditional marketing principles and digital storytelling.

Proven experience in content strategy, planning, and community management .

In-depth knowledge of Meta (Facebook & Instagram), LinkedIn, X (Twitter), TikTok, and YouTube .

Excellent copywriting and communication skills.

Demonstrated ability to translate data insights into actionable creative decisions.

Strong organisational and time management skills.

Collaborative, proactive team player who can also lead content planning discussions.

Ability to quickly learn new digital tools and AI-based social solutions.

Desirable / bonus skills

Familiarity with AI content tools (ChatGPT, Midjourney, ElevenLabs, Jasper).

Experience using social listening and analytics tools (Brandwatch, Sprout, Meta Business Suite).

Experience developing UGC or influencer campaigns.

What we offer

The opportunity to work on leading South African and global brands .

A highly collaborative team that fuses strategy, creativity, and technology .

Continuous professional growth in AI-driven marketing and innovation .

A culture that celebrates curiosity, bold thinking, and co-elevation.

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