Informal Marketing Manager

At Cell C, we are not just a telecommunications company; we are a people-centric and consumer-focused organization committed to delivering exceptional experiences to our customers. In line with our dedication to customer-centricity, we are seeking a seasoned professional to join our dynamic team as an
Informal Marketing Manager
to join our dynamic team of #Unstoppables.

Purpose of the Job:

To provide unique communication solutions, below and above the line, in order to support sales and marketing endeavours to meet Cell C's sales targets.

Main Responsibilities:

Channel Planning & Management

• Develop channel and region-specific promotional plans to drive targets and ensure implementation together with the Key Account Managers
• Develop agency and channel briefing templates to ensure synergy with brand positioning
• Localize media and advertising opportunities where possible.
• Investigate new and different media and advertising opportunities
• Submit tear-sheets to handset manufactures on a quarterly basis for processing recoveries
• Ensure agency compliance with company equity and BEE requirements
• Deploy consumer/shopper research to understand behaviour and market opportunities
• Develop the annual generic promotional calendar and ensure implementation

Retail Delivery

• Manage the timeous delivery of Channel & Regional Campaigns within budget and via the most efficient means
• Ensure ongoing evaluation of campaign performance (measuring conversion rates and campaign ROI) with the aim of continuously increasing campaign effectiveness
• Manage internal (Informal and Regional Teams) and external (agencies & suppliers) to ensure that they deliver effective and appropriate campaigns to achieve defined communication objectives and standards, within budget
• Ensure the campaign management team delivers comprehensive and timeous post campaign reports for all retail communication campaigns
• Motivate Informal & Regional teams to deliver against objectives
• Develop and nurture relationships with channel partners and Key Account Managers
• Manage the handset manufacturer promotional fund

Cost & Budget Management

• Manage Budget through planning, setting, monitoring and controlling the costs
• Manage cost tracking and variation reports
• Develop and implement procedures to achieve savings
• Make recommendations for budget-affecting change requests
• Practice budget cost saving practices
• Inform superiors timeously of potential over-spend

Staff Management

• Lead and motivate staff to effectively deliver objectives, ensuring development opportunities, appraisal and management systems are embedded and relevant HR procedures are adhered to
• Provide an advisory, support and mentorship function to enable staff to grow within their career
• Maintain a low staff turnover rate
• Initiate the appropriate Labour Relation action required within the department
• Establish, evaluate and guide the department's Employee Performance Management programme
• Set Key Performance Indicators targets and goals as per the department's strategy and business objectives
• Recruit employees; assign and direct work, oversee their development, identify training needs and maintain staff competence
• Uphold HR policies and procedures
• Apply and adhere to Cell C Health and Safety procedures and rules

Perform any related duties as requested by Management

Minimum Qualification

• Degree or Diploma in Marketing

Experience

• 4 years' experience in Channel Marketing
• Experience in Retail/Channel Advertising and Marketing will be an added advantage

"Cell C is an equal opportunities employer, committed to fostering a diverse and inclusive workplace where all employees are treated fairly and with respect, regardless of race, gender, age, disability, or any other protected characteristic."