Field Marketing Manager

At Hexagon, we don't just measure the world – we define its future. As the global leader in measurement technologies, we provide the confidence that vital industries rely on to build, navigate, and innovate. We bridge the physical and digital worlds with cutting-edge solutions in metrology, reality capture, and positioning – making industries and cities safer, smarter, and more sustainable.

Are you passionate about creating meaningful customer connections, driving sales, and building a strong brand presence? Do you thrive in dynamic, hands-on environments where your creativity and organisational skills can shine? If so, we have the perfect opportunity for you We're looking for a Field Marketing Specialist to join our team and play a key role in driving local engagement, fostering customer relationships, and delivering impactful marketing initiatives.

Key responsibilities

• Customer engagement & lead generation:
  Build strong relationships with customers through direct engagement, driving lead generation and boosting sales.
• Local marketing activities:
  Take ownership of field promotions, events, and collaborations with distribution partners to grow our presence across Africa
• Brand building:
  Contribute to enhancing our brand visibility and nurturing customer relationships.
• Event management:
  Organise and support local events, ensuring seamless execution in collaboration with the demand generation team. Capture and upload leads into Pardot/Salesforce to maximise impact.
• Content localisation:
  Translate (where applicable), proofread, and adapt marketing assets to suit the local market, ensuring relevance and effectiveness.
• Data coordination:
  Support segmentation projects and manage the use of local data to target the right audience effectively.
• Collaboration:
  Work closely with local inside sales teams, field sales teams, and distribution partners to align efforts and maximise results.
• Sponsorship & exhibitions:
  Evaluate potential sponsorship and exhibition opportunities at local events and conferences, providing feedback to guide strategic decisions.
• Resource planning:
  Plan and coordinate locations, materials, staffing, and other resources for field marketing initiatives.
• Distribution marketing enablement:
  Work with regional distribution partners to monitor and improve their marketing activity.
• Digital marketing:
  Conduct email marketing activities, along with paid/organic social media campaigns to drive awareness and develop sales leads.
• Team management:
  Manage a small marketing team to ensure they deliver to their potential.

Key skills

• Strong understanding of local marketing strategies and event planning.
• Broad digital marketing knowledge.
• Proficiency in using CRM (Salesforce) and marketing automation (Pardot) tools.
• Excellent organisational and project management skills.
• Strong interpersonal and communication skills with the ability to build and maintain relationships.
• Customer-focused mindset with a proactive and results-driven approach.
• Collaborative team player with the ability to work across departments and functions.
• Excellent attention to detail and the ability to manage multiple tasks simultaneously.

Qualifications & experience

• Bachelor's or master's degree in marketing or a related field.
• Certifications in marketing or event management are preferred.
• 3-5 years of experience in field marketing, demand generation, or similar role.
• Experience in working with distribution partners and managing partner relationships.
• Experience with organising and facilitating customer-facing events.
• Highly proficient written and spoken English language skills
• Familiarity with the construction and mining industry is preferred.