Customer Marketing Manager

2 weeks ago

Midrand, Gauteng, South Africa Managed People Solutions Full time

Our client in the liquor industry is seeking a Customer Marketing Manager – Spirits to join their team in Midrand, Gauteng. This role is pivotal in driving the growth of premium spirit brands through the development and execution of customer-focused marketing campaigns.

Key Responsibilities includes:

  • Align customer marketing plans with brand objectives to ensure seamless execution across channels.
  • Develop and implement campaigns tailored to target segments, outlets, and activations.
  • Collaborate with stakeholders to create tools and materials supporting brand and sales strategies.
  • Lead the execution of customer campaigns, promotions, and events across on-trade and off-trade channels.
  • Ensure timely delivery of POSM and adherence to regulatory standards while tracking and responding to competitor activities.
  • Monitor KPIs, conduct post-campaign evaluations, and refine execution processes to enhance outcomes.
  • Collaboration with Smollan and execution partners to drive in field execution.
  • Work with sales teams, key accounts, and channel leads to optimise product placement and meet evolving customer needs.
  • Build strong relationships with internal teams, external partners, and creative agencies to ensure alignment and collaboration.
  • Actively contribute to DGB Life Academy guidelines for best practices in execution.
  • Report on campaign performance, ROI, and insights to align with business goals.
  • Evaluate promo effectiveness to optimize resource use and drive future improvements.
  • Manage budgets to ensure strategic alignment and transparent expenditure tracking.
  • Lead and motivate teams, setting performance KPIs and ensuring high-quality execution.
  • Mentor and develop team members, fostering collaboration and professional growth.

Qualification and experience:

  • Bachelor's degree in marketing, Business Administration, or a related field.
  • 5+ years in sales/trade marketing in FMCG, ideally within premium drinks or liquor.
  • Strong project management skills
  • Proficiency in data tools (e.g., SAP, Nielsen, QlikSense)

Please do not apply for the position if you do not meet the requirements

Should you not receive any feedback within 2 weeks after the closing date of the advert, please consider your application as being unsuccessful

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