Brand Manager

3 days ago

Cape Town, Western Cape, South Africa Afrikelp Full time R70 000 - R110 000 per year

JOB TITLE:     BRAND MANAGER

LOCATION:    CAPE TOWN

REPORTS TO: COMMERCIAL DIRECTOR

ROLE PURPOSE:

The Brand Manager is responsible for strengthening, protecting, and growing the Afrikelp brand across local and international markets. This role drives brand visibility, effective marketing execution, and close alignment with the Commercial & Science teams to drive business growth and strengthen Afrikelp's reputation as a global leader in sustainable seaweed-based biostimulants.

KEY RESPONSIBILITIES:

Brand Management & Positioning

·       Execute Afrikelp's brand strategy in line with company objectives.

·       Ensure consistent brand identity across all communication platforms and global markets.

·       Conduct market research and competitor analysis to guide positioning, messaging and growth strategies.

Marketing & Communication

·       Plan, execute an evaluate marketing campaigns, product launches, and promotional activities.

·       Manage digital channels including website content, social media and online campaigns to strengthen brand visibility and engagement.

·       Oversee the design of marketing materials such as brochures, packaging, presentations, and PR content.

·       Coordinate and manage Afrikelp's participation in trade shows, conferences, and industry events.

Commercial & Business Support

·       Provide the commercial team with marketing tools, content and training support

·       Support distributor and partner networks with localised brand and marketing material.

·       Promotional items management and procurement

·       Event planning and coordination

·       Track and reconcile marketing budget and expense

KEY PERFORMANCE INDICATORS (KPIs)

·       Increased brand awareness and market share in target regions

·       Measurable ROI on marketing campaigns and activities

·       Quality and impact of commercial support (measured through lead generation, distributor feedback, and sales team input)

·       Consistency and professionalism of brand messaging across all channels

·       Successful delivery of product launches, events, and customer engagement activities

MINIMUM REQUIREMENTS:

·       Degree in Marketing, Brand Management, Agriculture, or related field

· years' experience in brand management or marketing, preferably in agriculture/biostimulants

·       Excellent communication, presentation, and project management skills

·       Proficiency in digital marketing tools, analytics, & CRM systems will be an advantage)

·       Creative thinker with strong analytical ability and commercial awareness

Please apply by sending a copy of your CV through the LinkedIn portal.

Closing date for applications: 15 December 2025

Disclaimer
: Strictly fair and non-discriminatory selection procedures will be followed. We use Employment Equity (EE) and Affirmative Action (AA) measures in an endeavour to redress the disadvantages in employment experienced by designated groups. Where possible, preference will be given to candidates from the designated groups as defined in the Employment Equity Act and in line with Afrikelp's Employment Equity plans. Afrikelp reserves the right to defer or close a vacancy at any time.

Due to the high volume of applications received, only shortlisted candidates will be contacted. Should you not hear from us within two (2) weeks following the closing date for applications, kindly consider their application unsuccessful.

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