Marketing Executive

6 days ago

Johannesburg, Gauteng, South Africa Topdeck Travel Full time

​ Brand: Grasshopper Adventures
Position:        Marketing Executive (Grasshopper Adventures)
Report to:      Marketing Manager (Grasshopper Adventures)
Location:       Siem Reap or Johannesburg

Global Touring

At Global Touring, we embrace curiosity, authenticity, ownership and collaboration and love meeting new people, experiencing other cultures and celebrating our differences. We are looking for someone to join the team that aligns perfectly with our organisation vision and values, and has the energy and passion to bring it to life for our teams and our customers.

Being a part of the Global Touring team means you will inspire travellers through life changing travel experiences. We have three dynamic brands: Topdeck Travel, Back-Roads Touring, and Grasshopper Adventures – the last of which is the newest and only multi-active operator to join Global Touring.  We're also part of the Flight Centre Travel Group.

This role will be working on Grasshopper Adventures.

The Role

You will create, manage, and report on all content, including blog posts, emails, and paid and organic social media. From staying updated on current trends and algorithms to awareness of brand strategy, you will have a strong understanding of the role social media plays in a business environment. Day to day you'll be responsible for briefing and executing content across all social channels to drive organic visibility and engagement.

Key Responsibilities
Campaign & Channel Execution
  • Create publish, deploy, and monitor communications across all channels (blog, social, email, and app).
  • Translate campaign briefs into multi-channel activity, ensuring timely delivery.
  • Ensure channel activity is aligned across direct & trade in collaboration with the Marketing Manager
  • Work closely with the Digital & Design Coordinator to produce visuals, templates, formatted posts, and scheduled content
  • Own and manage the content calendar across blog, email, social media, website updates, and app content
  • Create compelling organic and paid social content (Video / design / copy)
  • Maintain a consistent, on-brand tone of voice across all channels
CRM
  • Support email audience segmentation and targeting within HubSpot.
  • Monitor contact engagement trends and surface insights to improve targeting and content strategy
  • Help with the creation and optimisation of workflows, forms, and landing pages to improve lead capture and nurture
  • Contribute to improving the overall CRM setup by identifying opportunities to streamline processes and enhance data quality
SEO & Content Optimisation
  • Apply SEO best practices across all blog and webpage content
  • Identify search trends, keyword opportunities, and content gaps
  • Maintain consistent tagging, categorisation, metadata, and internal linking structures
App Content Ownership
  • Own and update all content within the Grasshopper Adventures app
  • Ensure app content aligns with website messaging, campaigns, and product updates
  • Work with the App Specialist and Digital & Design Coordinator to publish updates accurately and on schedule
Performance Reporting & Insights
  • Produce monthly performance reports covering:
    • Blog traffic and engagement
    • Organic and paid social performance
    • Email campaign results
    • SEO visibility and content performance
  • Manage community engagement across all social channels.
  • Share insights, trends, and opportunities with the Marketing Manager for ongoing optimisation.
Experience, Requirements and Key Behaviours:
  • Minimum of 2-3 years experience in planning and delivering marketing campaigns and activity (mandatory)
  • Hands on experience of planning, creating and managing multiple customer journeys and campaigns in a CRM platform - ideally Hubspot (mandatory)
  • Articulate with excellent oral and written communication skills (mandatory)
  • Experience of creating campaigns and communications across multiple channels from initiation to creation and analysis (mandatory)
  • Some understanding of SEO / meta data (highly desirable)
  • Ability to multi-task and work to deadlines
  • Analytically minded with excellent attention to detail
  • Experience with the Test and Learn philosophy
  • Love of a collaborative, fast-paced, entrepreneurial environment
  • A willingness to learn and grow and always be curious
  • Openness to work in a global environment, which will involve some out of hours meetings
  • And of course… A passion for all things travel related
Responsible and Sustainable Responsibilities
  • A commitment to improving recycling processes, stopping the use of all single-use plastic and promoting the use of reusable items such as Tupperware and water bottles in our offices
  • A commitment to utilise locally owned businesses where possible, and to improve the economic impact of the communities visited by Global Touring customers
  • A commitment to utilising suppliers who support and adhere to Global Touring's wildlife policy
  • A commitment to protect our company culture of openness to all people regardless of gender, race, age, religion, etc…

Our values aren't just words on a page. They're the backbone; the steering wheel;
the soundtrack to how we embrace each day. Like a well baked brownie, every ingredient
combines to achieve the rich consistency fueling the soul of Global Touring.
We are natural born explorers. Our people question old solutions, apply alternative thinking and embrace being challenged in the search for outcomes. We're excited by the journey on and off the road – expanding our knowledge, adapting to feedback and questioning the status quo. Value ideas over hierarchy. Have the courage to take risks. Don't let perfection prevent growth.

We take the right way, not the easy way. We're straight up even through the toughest conversations; tackling challenges head-on and with integrity. Honour commitments. Communicate with clarity. And build relationships based on mutual respect. Forget hidden agendas, we treat everyone fairly – despite a preference for instant coffee.

If we do it, we do it well. We are empowered to make decisions based on data and experience – holding each other accountable along the way. Spare the excuses. Be fearless in the pursuit of results. And take responsibility – even when no one's looking. There will be bumps in the road; that's ok. We own our mistakes and learn from the challenges as well as the successes.

Across oceans and office desks, it's more than a love for travel that keeps us connected.
There are no silos here; we are each other's toughest critics and loudest supporters – especially around the ping pong table. People with diverse backgrounds, different identities and varied experiences make our company exceptional. We embrace alternate perspectives, recognise each other's strengths and champion collective genius.

 ​

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