Commercial Sales Lead

2 weeks ago

Cape Town, Western Cape, South Africa Remote Choice Full time R120 000 - R180 000 per year

About The Company
Our client is a leading organiser of premium B2B events designed for senior HR and

business leaders across the UK and EMEA. These events bring together HR technology

providers, consultants, and thought leaders for high-impact summits, executive roundtables,

and networking experiences.

The company has a proven record of success in delivering sell-out sponsorships and long-

term partnerships and is now scaling its commercial team to accelerate growth.

The Mission

This is a key commercial leadership role focused on driving revenue growth through

solution-provider partnerships and sponsorships. You'll take ownership of the commercial

strategy across multiple event formats, define partnership value, and develop a repeatable

model for multi-year relationships.

You'll refine and enhance existing packages (stage opportunities, curated introductions,

digital/on-demand visibility), create flagship partner programs, and expand an ecosystem of

solution providers who view these platforms as a must-attend opportunity for connecting with

HR leaders.

Key Responsibilities
Partner Strategy & Narrative

  • Define how solution providers achieve success through partnership opportunities.
  • Shape strategic narratives that resonate with marketing and demand-generation

leaders.

Value Architecture

  • Evolve sponsorship and partnership offerings to ensure they are compelling,

measurable, and scalable.

Ecosystem Growth

  • Build and nurture relationships with solution providers across HR technology, people

analytics, workforce planning, employee engagement, and related fields.

Commercial Ownership

  • Lead end-to-end sponsorship and partnership revenue generation.
  • Drive senior-level conversations with marketing and partnership leaders.
  • Build tailored proposals and negotiate agreements with confidence.

Brand Representation

  • Represent the company at events, host sponsors, facilitate introductions, and identify

renewal opportunities.

Playbook Development

  • Create scalable sales and partnership playbooks, refining messaging, materials, and

processes to ensure quality growth.

Internal Collaboration

  • Partner with operations and marketing to ensure seamless delivery of sponsor value

and event success.

First 90 Days Focus

  • Immerse yourself in the existing sponsor base and success stories.
  • Review and refresh commercial materials and partnership propositions.
  • Design and propose signature partnership programs.
  • Re-engage warm leads and prior sponsors, mapping renewals and multi-event

opportunities.

  • Establish a consistent rhythm for pipeline management and commercial reviews.

Experience & Skills Required

  • Proven success in B2B sponsorship, partnership, or commercial sales within events

or media (UK/EMEA).

  • Strong consultative sales approach and ability to engage senior decision-makers.
  • Excellent storytelling, presentation, and negotiation skills.
  • Knowledge or curiosity about HR technology, people analytics, workforce planning,

or related domains.

  • Entrepreneurial mindset with the ability to build scalable systems and improve

processes.

  • Leadership capability — able to mentor and eventually grow a small team.
  • Comfortable working in a fast-paced, high-autonomy environment and willing to travel

for key events.

Desirable

  • Existing network across HR tech and related verticals.
  • Experience in ABM or field marketing, particularly co-creating thought-leadership and

partnership programs.

  • Background in premium B2B events or HR tech sectors.
  • Confident moderating or hosting executive-level sessions.
  • Additional European language(s).

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