Digital Marketer

3 days ago

Cape Town, Western Cape, South Africa Black Pen Recruitment Full time

Our client is a start-up business that will be launching their dynamic web-based platform soon. The product is set to revolutionise how service providers — such as personal trainers and personal shoppers, connect with clients across South Africa. They empower these professionals by offering a CRM tool enabling smart scheduling, invoicing, and client management through an intuitive SaaS platform emphasizing accessibility, growth, and community.

Role Overview
Our client is looking for a data-driven, creative Digital Marketer who can help them build brand awareness, drive lead generation, and support platform adoption through digital channels. This role is key to shaping how the world sees our client. The perfect candidate needs to be a strategic thinker, who is willing to be hands-on and enjoys a fast-paced environment. You'll work closely with the multimedia designer, sales and community teams, and report directly to leadership.

Job Type: Full-time/Permanent

Location: Cape Town

Workplace: Hybrid (Monday, Wednesday, and Friday)
  

Requirements

  • Marketing Diploma (minimum NQF Level 6)
  • 3–5 years experience in a digital marketing role (startup or tech platform experience is a big plus).
  • Proficiency in digital tools (Google Campaign Manager, Meta Ads Manager, LinkedIn Campaign Manager and bulk mailing systems and GA4
  • Working knowledge of SEO principles.
  • Strong understanding of community marketing and content-led growth.
  • Excellent written and verbal communication skills.
  • Passion for wellness, tech, and empowering African service providers.
  • Self-starter attitude — you know how to build from scratch.

Responsibilities

  • Develop and execute integrated digital marketing strategies across paid and organic channels (Google, Meta, Threads, etc.) that will result in tangible success measured against set KPI's.
  • Conceptualise and implement product-lead marketing campaigns for specific target audiences to drive awareness, resulting in qualified leads.
  • Drive brand awareness by collaborating with industry influencers and co-ordinate campaign content to increase brand reach and engagement.
  • Take full responsibility for setting up and optimising lead-gen campaigns, including special promotions and offers.
  • Collaborate with the team to create engaging web content, which will include website content and updates.
  • Ensure brand consistency across all digital content and marketing collateral.
  • Understand the art of storytelling: Take ownership of all messaging, which will include elements such as social media posts, captions, content and SEO copywriting, proposals, and scripts using the brand tone.
  • High-Speed Execution: Proven ability to launch campaigns rapidly without compromising on quality. Must show examples of working under pressure, preferably in startup or fast-paced environments.
  • B2B & B2C Marketing Acumen: Experience designing and executing campaigns for both consumer (B2C) and business (B2B) audiences — especially relevant as our client grows its marketplace and adds a gym management solution.
  • Reporting: Analyze digital campaign performance and make data-informed recommendations to improve ROI.
  • Customer Conversion and Retention: Lead email marketing efforts (via platforms like Beehiiv), including segmentation, automation, and campaign analysis.
  • Support ambassador/influencer content marketing rollouts.
  • Stay updated on trends in tech, wellness, and the African digital space.

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