Head of Marketing

5 days ago

Cape Town, Western Cape, South Africa Apollo Internet Full time R1 500 000 - R2 500 000 per year

Head of Marketing & Acquisition

We're hiring a
Head of Marketing & Acquisition
to lead growth for a fast-scaling online platform.

This role is built for someone who lives and breathes performance — driving measurable results through data, optimization, and smart acquisition strategies.

Key Responsibilities:

  • Own the full
    user acquisition funnel
    — from awareness to conversion and retention.
  • Lead all
    paid media, affiliate, and traffic partner relationships
    , ensuring campaigns are fully optimized for ROI.
  • Build and manage a high-performing
    growth marketing team
    , covering media buying, analytics, and social performance.
  • Develop and oversee
    A/B testing, targeting, and conversion optimization
    strategies.
  • Work closely with the analytics team to track KPIs such as CPA, ROAS, FTDs, and retention, and make data-driven adjustments in real time.
  • Identify and onboard new acquisition channels, networks, and partners.
  • Collaborate with creative teams to ensure that campaigns are both effective and brand-aligned.
  • Maintain strong relationships with affiliates and external media partners to scale high-quality traffic.
  • Report performance results and insights directly to senior leadership, with a focus on growth efficiency and profitability.

About You:

  • 5+ years' experience in
    performance marketing, acquisition, or growth leadership
    for an online or digital-first brand.
  • Deep understanding of
    affiliate marketing, paid media buying, funnel optimization, and data analytics
    .
  • Strong analytical mindset which means you are able to translate numbers into clear strategy.
  • Exceptional leadership and communication skills with a hands-on, executional approach.
  • You thrive in fast-paced environments and have a passion for scaling traffic efficiently.

What We Offer:

  • A chance to shape the growth strategy of a
    rapidly expanding global platform
    .
  • Full ownership of marketing performance and acquisition budgets.
  • A dynamic, data-driven culture where innovation and results go hand in hand.
  • Competitive compensation

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