Shopper Marketing Manager: Grains

Overview
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit

Responsibilities
What we're looking for:
To lead the Shopper Marketing agenda for the total grains portfolio across MT and TT across all channels and key customers. Embed a shopper centric omni channel approach in customer and marketing strategy and sales execution. Delivering commercial results through collaboration with key stakeholders & departments to ensure execution of the AOP Commercial deliverables.

• Accountable for developing and implementing omnichannel marketing strategies to support business objectives & AOP targets.
• Align trade marketing plans with overall brand strategy and sales goals.
• Drive, embed and execute the E2E process within marketing, DX and the broader business
• Continuously seek opportunities to co-create initiatives with top MT and TT customers to drive specific occasions to enhance shopper engagement and drive conversion, by channel and category
• Ability to leverage precision targeting to optimize strategic shopper campaigns.
• E2E score carding and tracking
• Own booking of media logistics and budget management and reporting, ensuring strict budget Compliance
• Project and budget management with ongoing alignment to marketing
• Monitor competitor activity & conduct regular trade visits
• Management of external agencies & internal stakeholders
• Track real time retail execution performance and provide recommendations for improvement.
• Understanding and development of shopper profiles to build human centric campaigns
• Define and deliver on clear and measurable campaign KPIs
• Data Analysis, Performance Tracking & Development of PCA's
• Lead annual planning process for grains shopper marketing in partnership with brand teams and sales.
• Development of grains brief to brief the Commercial and Operation teams on 6 weekly shopper executions
• Ad hoc support as require for marketing and commercial activations

Qualifications
What will qualify you for the role
:

• 3-5 Years working experience
• Bachelor's Degree
• Good understanding of FMCG Trade Dynamics and retail environments
• Experience in marketing or trade marketing within FMCG.
• Ability to analyse sales data, consumer insights, and market trends.
• Excellent negotiation, communication, and relationship management skills.
• Creative problem-solving skills and ability to execute innovative trade initiatives.
• Proficiency in Microsoft Office (Excel, PowerPoint), Nielsen, or other analytics tools.
• Strong project management skills with the ability to handle multiple initiatives.
• Proven track record of successful trade marketing campaigns and retail execution.
• Knowledge of trade channels, shopper insights, and in-store execution best practices.

"PepsiCo is an Equal Opportunity Employer in line with the Employment Equity Act"