Marketing Coordinator

A large, well‑established dental clinic in Green Point, Cape Town is looking for a Marketing Coordinator to support its brand and patient engagement initiatives. This role will focus on creating quality content, managing social media platforms, coordinating blogs, and ensuring consistent communication across digital and physical channels. Working closely with medical professionals, the Marketing Coordinator will help maintain the clinic's professional reputation while enhancing visibility and patient experience.

RESPONSIBILITIES:

• Content Creation and Media Production:
  • Plan, film, and edit short-form and long-form videos for use across various platforms (Instagram Reels, TikTok, YouTube, website, etc.)
  • Capture and edit photographs for marketing and internal communication purposes.
  • Create visually engaging content including posters, infographics, digital banners, and other marketing materials aligned with brand guidelines.
• Social Media Management:
  • Manage and maintain all social media platforms including (but not limited to) Instagram, Facebook, TikTok, and LinkedIn.
  • Create, post, and schedule daily/weekly content in line with the approved content calendar.
  • Monitor engagement metrics, respond to queries, and analyse performance insights to improve reach and interaction.
  • Ensure all content complies with the medical practice's confidentiality and professional standards.
• Content Calendar & Campaigns:
  • Develop and maintain a monthly content calendar in collaboration with management and practitioners.
  • Align content themes with seasonal campaigns, awareness days, medical focus areas, and practice updates.
  • Conduct planning sessions with the team to discuss and approve content direction and tone.
• Website and Blog Management:
  • Coordinate and upload blog articles, ensuring content accuracy, SEO optimisation, and brand tone consistency.
  • Liaise with web developers to update website content, imagery, and layout when required.
  • Monitor website traffic and report on trends and opportunities for improvement.
• Internal Marketing and Communication:
  • Design and distribute internal newsletters, announcements, and updates on appropriate digital platforms.
  • Develop creative ways to communicate practice updates, staff achievements, and upcoming events internally.
  • Support staff engagement and culture initiatives through innovative internal marketing campaigns.
• Collaboration and Relationship Management:
  • Work closely with medical professionals to ensure accuracy, compliance, and sensitivity in all medical-related content.
  • Engage with external suppliers, photographers, designers, and agencies as needed.
  • Maintain a professional and collaborative working relationship with all team members and departments.

REQUIREMENTS:

• Diploma or degree in Marketing, Communications, Digital Media, or a related field.
• Experience within a medical, healthcare, or professional service environment will be advantageous.
• Minimum 2 – 3 years' experience in digital marketing or social media management.
• Good verbal communication skills in English.
• Intermediate numeracy skills.
• Proficiency in video creation and editing (e.g., Adobe Premiere Pro, CapCut, Canva, or similar tools).
• Strong writing and storytelling skills for blogs, captions, and marketing material.
• Understanding of social media algorithms, SEO principles, and analytics.
• Excellent communication and interpersonal skills.
• Organised, proactive, and capable of managing multiple projects simultaneously.
• Creative flair with strong attention to detail and brand consistency.
• Ability to work independently with minimal supervision while being a team player.
• Professionalism: Ability to engage respectfully and confidently with medical professionals and patients.
• Discretion: Upholds confidentiality in all communications and content.
• Empathy & Sensitivity: Understands the nuances of working in a medical environment.
• Integrity: Maintains accuracy and ethical standards in all marketing activities.
• Adaptability: Comfortable in a dynamic environment where priorities may shift.