Junior Shopper

Your Tasks

Role Purpose
The Junior S&CM Manager supports the development and execution of shopper and customer marketing strategies for the Face Care category across Sub-Saharan Africa. The role focuses on driving category growth, strengthening brand visibility at point of sale (POS), and supporting the sales team with insights, tools, and activations.

• Planning & Strategy Support
• Assist in developing shopper and customer marketing plans aligned with category strategy.
• Support annual business planning (ABP), fast-start reviews, and category workstreams.
• Help translate brand strategies into customer/channel execution plans.
• Builds up annual budget for sub-category based on strategy.
• Conducts any deep dives (Category Success Model exercise) needed to develop sub-category in area of responsibility.
• Commercial Operation
• In-store communication: develops in-store communications (POSM, claims, any other input) provided to POS manager for further materials production, builds up store plan to allocate POSM, tracks execution,
• Introduces new products to market: provides selling story, trade materials, collaborates with marketing to deliver sales samples, builds up activation plans, ensures on time and in full delivery,
• Delivers annual activation plans for category in area of responsibility (from idea to post evaluation),
• Controls budget in area of responsibility to deliver budget with forecast accuracy deviation no more than 2%
• Insights & Analytic
• Tracks category performance (WD, sales, ranging, etc.), shopper trends, and competitor activity in key retail environments and customers,
• Provides data analysis to identify opportunities and gaps for Face Care in trade,
• Provides input to category and customer reviews on regular basis including WD, POSM activation, NPD performance, competitor activities in POSM, leaflets, NPDs,
• Assist in developing shopper insights presentations for internal and external stakeholders
• Store Execution & Field Support
• Participate in field immersions/trade visits to monitor execution, competitor activities, and retail dynamics.
• Support reporting on compliance with primary shelf KPIs and distribution targets.

Your Profile

Experience
and Education

• Tertiary qualification (BCom/BA/IMM or related).
• 2–3 years' experience in Trade Marketing, Shopper Marketing, Sales, or Brand Marketing (FMCG preferred).
• Exposure to Sub-Saharan Africa retail environment (advantageous)

Skills And Attributes

• Strong analytical and problem-solving Good interpersonal and communication skills; able to build collaborative relationships.
• Customer-centric mindset with ability to translate shopper insights into action.

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Additional information

Your responsible recruiter is  Akash Sharma. Please apply online via the Beiersdorf Intranet until 24th October, 2025.