Senior Digital Lead

Role: Digital Lead (12-month FTC)

Company: Moonsport

Start date: 1 February 2026, or sooner if available

Moonsport is an integrated sports agency with the purpose of connecting people through sport.

Moonsport (Content Division) is seeking a performance-driven Digital Lead to own and scale the agency's digital capability across strategy, content, performance media, analytics, and innovation. This role is central to delivering measurable business outcomes for clients, while building future-fit digital capability across the agency.

At Moonsport, we create meaningful connections between brands, rightsholders, fans, and sport through integrated thinking, bold creativity, and results-driven execution. This role is suited to a senior digital marketing leader who can translate strategy into action, inspire teams, and drive accountability across digital performance, while continuously evolving how the agency shows up in a fast-changing digital landscape.

ROLES & REQUIREMENTS

As Digital Lead, you will sit at the intersection of strategy, campaign planning, creativity, data, and technology, ensuring all digital outputs are insight-led, strategically sound, and consistently delivering impact.

While strategists may define the "why" and creative teams shape the "what", you own the "how" - ensuring digital strategies are translated into clear plans, executed with excellence, optimised through data, and measured against real business outcomes.

You aren't afraid to be hands-on, lead with clarity and accountability, setting standards for digital delivery, performance optimisation, and reporting. You champion insight-led thinking, experimentation, and innovation, while ensuring teams are empowered, supported, and continuously upskilled.

You are the ideal candidate if you thrive in a fast-paced agency environment, bring strong strategic and analytical thinking, and enjoy building teams, systems, and ways of working that elevate digital performance and creativity.

KEY RESPONSIBILITIES ARE:

1. Oversight of digital strategy, content & campaign delivery

• Translate approved strategies into actionable plans with clear deliverables, timelines, and performance measures.
• Partner with Strategists, Social Media Managers, and channel leads to align content calendars, paid activity, and creative outputs with client goals.
• Define campaign objectives, KPIs, and success metrics that ladder up to broader brand and business outcomes.
• Brief and guide internal teams (content, paid media, design, and development) to deliver cohesive and high-performing digitally led but not limited campaigns.
• Manage relationships with external partners (media, analytics, tech vendors, and influencers) to ensure efficient, value-driven delivery.
• Integrate AI tools, automation, and performance platforms to enhance efficiency, optimisation, and reporting accuracy.
• Ensure that a cohesive and detailed campaign plan is present at the inception of every project.

2. Research, insights & performance optimisation

• Champion a research and insights-led culture, ensuring strategies and executions are informed by audience data, trends, and competitive intelligence.
• Use analytics, social listening, and performance dashboards to evaluate effectiveness and identify improvement areas.
• Lead A/B testing and creative optimisation initiatives to improve engagement, conversion, and ROI across platforms.
• Identify and activate partnership and collaboration opportunities with relevant creators, influencers, or brands that align with client objectives.
• Ensure all campaigns launch with clear tracking frameworks, measurement plans, and structured content calendars.

3. Quality control, reporting & client stewardship

• Set and uphold high standards of creative and technical excellence across all digital content and campaigns.
• Monitor KPIs on a weekly and monthly basis to identify underperforming areas, implementing data-driven course corrections and actionable optimisations.
• Implement and oversee the delivery of detailed performance and campaign reports, highlighting insights and future recommendations.
• Present findings clearly to clients and internal stakeholders through weekly review sessions and strategic discussions.
• Benchmark client performance against industry trends and competitor activity, ensuring strategies remain current and effective.

4. Team and digital capability innovation

• Drive and lead regular upskill sessions for the digital team across content, paid media, data, and other relevant creative functions such as AI to ensure that a digital-first mindset is nurtured.
• Foster collaboration between digital, creative, strategy, and account management teams to deliver industry-leading integrated campaigns.
• Drive and streamline clear processes, ownership structures, and performance standards within the digital department.
• Identify and address capability gaps, ensuring the team evolves with new platforms, tools, and best practices.
• Promote a culture of curiosity, innovation, and accountability, empowering team members to take ownership and grow.
• Support business development efforts through digital thought leadership, strategic input, and pitch participation.

5. Lead + Manage = Accountability (LMA)

• Give clear direction (make the vision come alive, VTO shared by all)
• Providing all necessary tools and resources
• Let go of the vine (enable the team, delegate and elevate)
• Act with the greater good in mind (the company is the greater good)
• Keep expectations clear (you and them)
• Quarterly conversations with your direct reports (values, roles in the seat, rocks) & Reward & Recognize